Network Ten has announced the establishment of a new advertising sales department, headed by Rod Prosser in the role of chief sales officer.
Prosser (pictured above, left), currently Network Ten’s executive general manager of revenue and client partnerships, will report to CEO Paul Anderson (pictured above, right).
Ten’s new sales department will include a new digital unit, Ten Interactive, which will be underpinned by CBS Interactive’s global technology platform, as well as a new commercial, strategy and integration team focused on delivering premium ideas, sponsorships and integration opportunities across the company’s suite of brands.
The free-to-air network will also launch a new automated trading platform, Ten Exchange.
This follows today’s announcement that Ten’s sales representation agreement with Multi Channel Network (MCN) will cease after a transition period. MCN will continue to receive sales bookings for Ten until the end of 2018.
Ten and MCN will work together in the coming months to implement an orderly disengagement process. In the meantime, business will continue as usual. Further updates will be provided jointly by Ten and MCN in due course.
“Today is a significant day in Network Ten’s history, as we continue to build and invest in our business,” Anderson said.
“Under new ownership, we are making a strategic shift in sales to more closely align with CBS across all platforms.
“Our priority is to monetise our premium video content to accommodate changing viewing habits and provide measurable and transparent value for our clients. Controlling the selling function in-house is the best way to achieve that.
“CBS has solutions, experience and systems in many key sales areas, including data, addressable advertising and dynamic trading. Ten’s new sales platform will fully leverage the expertise of CBS.
“MCN has been a valuable and important partner to Network Ten over the past three years. Together, we have achieved some great results and introduced many industry-leading initiatives. I would like to thank everyone at MCN for their contribution to our business.”
Armando Nuñez, president and CEO of CBS Studios International, said: “As we’ve said since the announcement of the acquisition, we see many ways for CBS and Ten to work together to help grow their business.
“We look forward to integrating infrastructure, technology and other CBS resources to enhance Ten’s new sales operation and bring value to Australian advertisers and brands.”
MCN chief Mark Frain said: “MCN is extremely proud of the many achievements accomplished in partnership with Network Ten.
“Throughout our relationship we have delivered outstanding results for Network Ten as evidenced by a significantly improved revenue to audience power ratio, whilst in parallel driving a new chapter in their data and automation proposition.
“We wish Network Ten all the success for their next chapter.
“MCN remains a dynamic, market-leading company that will continue to innovate the media market, and our next chapter will see a number of new and exciting changes that will strengthen the business and ensure its ongoing success.”
Speculation surrounding the split of Ten and MCN had been growing for some time, with The Australian Financial Review publishing a story on Monday detailing an informal roadshow Ten’s parent company CBS had recently held.
The move immediately had people talking, given MCN had, up until today, handled all of Ten’s ad sales.
B&T has contacted MCN and News Corp for comment.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]