Global technology company, Krux, has appointed data science authority Yacov Salomon to its APAC team.
Based out of Sydney, Salomon will take on a global data science role for Krux, leading all developments in this area. His addition brings pioneering academic and enterprise experience to the business, with his past roles including leading data science teams at both BigCommerce and Brandscreen, following the award of a Ph.D in Mathematics from the University of Melbourne.
Stu Spiteri from Krux said, “Earlier this year we invested in our first international R&D centre in Sydney driven by local customer growth and demand, and today we are cementing this commitment to the region by welcoming the best talent in data science and engineering to our team.
“This growth allows us to offer unrivalled full people data management solutions to our customers, delivering flexible, secure big data management and analytics, with real-time actionability. Our Australian team is now more than 10 members strong, and we don’t believe there’s any other provider who has demonstrated this level of commitment to the market.”
Krux’s local client base has grown steadily since it established an Australian presence earlier this year, and includes News Corp Australia, Network Ten, Carsales, REA Group and CCI.
Jonas Jaanimagi, head of media strategy & operations at REA Group said, “The Krux DMP has become an integral part of our data-driven marketing & media strategy. Its evolving capabilities will be critical to how we intend to enrich and further enable our digital audience data and insights moving forward. We’ve established a trusted partnership with the local Krux team and are confident, based upon our experiences thus far, that when it comes to us offering our customers best-in-class data-driven solutions matched with world class service we are in good hands.”
Sam Granleese, head of insights and analytics at Carsales added, “Working with Krux has been invaluable in helping us effectively leverage our data across multiple off-site platforms. The on-the-ground support has been fantastic, really allowing us to take back control over our data and maximise action the insights and value we can draw from this.”
In another step in the evolution of Val Morgan Outdoor (VMO), the NSW sales team has been consolidated into one team that now looks after all three business verticals – VMO Shop, VMO Active and VMO On-The-Go. To reflect the changes, VMO are proud to see two young team members progress into leadership positions. Both […]
The shift to virtual working looks here to stay, but when it comes to the annual Christmas party, Australian women are putting health concerns aside to mark the festive season in person, Are Media’s latest HerPulse 6.0 consumer sentiment survey has revealed. Despite restrictions easing in many states, more than a third of women (35%) […]
Sydney independent agency, This is Flow, has been appointed to handle all media strategy, planning and buying for Felix Mobile after a competitive pitch process. F elix is an exciting new brand born out of the newly merged TPG/Vodafone entity, TPG Telecom Limited. The merger of TPG and Vodafone in June this year created the […]
In this opinion piece, Shopify Plus APAC Director Shaun Broughton focuses on actions marketers can take to better understand their customer base and leverage learnings from success stories like Peter Sheppard and Aje during the pandemic on how to pivot and demonstrate agility in this fast-paced market… November is going to be one of the […]
Mission Australia’s new Christmas appeal highlights the pressures faced by Australia’s hidden homeless, people who are pushed into homelessness through no fault of their own, with a core message that every Australian should have a safe home. The fundraising campaign asks the community to donate to Mission Australia so the charity can support vulnerable individuals […]
Digital experiences are more necessary than ever. Social distancing, remote working and local or national shutdowns have forced customers online and employees apart, requiring businesses and government agencies across the Asia Pacific to accelerate and refocus their digital transformations to satisfy changing customer needs. To understand the maturity of digital experiences (DX), leading ideas and innovation […]
Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]
As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]
Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]
Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]
Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]