Global technology company, Krux, has appointed data science authority Yacov Salomon to its APAC team.

Based out of Sydney, Salomon will take on a global data science role for Krux, leading all developments in this area. His addition brings pioneering academic and enterprise experience to the business, with his past roles including leading data science teams at both BigCommerce and Brandscreen, following the award of a Ph.D in Mathematics from the University of Melbourne.

Stu Spiteri from Krux said, “Earlier this year we invested in our first international R&D centre in Sydney driven by local customer growth and demand, and today we are cementing this commitment to the region by welcoming the best talent in data science and engineering to our team.

“This growth allows us to offer unrivalled full people data management solutions to our customers, delivering flexible, secure big data management and analytics, with real-time actionability. Our Australian team is now more than 10 members strong, and we don’t believe there’s any other provider who has demonstrated this level of commitment to the market.”

Krux’s local client base has grown steadily since it established an Australian presence earlier this year, and includes News Corp Australia, Network Ten, Carsales, REA Group and CCI.

Jonas Jaanimagi, head of media strategy & operations at REA Group said, “The Krux DMP has become an integral part of our data-driven marketing & media strategy. Its evolving capabilities will be critical to how we intend to enrich and further enable our digital audience data and insights moving forward. We’ve established a trusted partnership with the local Krux team and are confident, based upon our experiences thus far, that when it comes to us offering our customers best-in-class data-driven solutions matched with world class service we are in good hands.”

Sam Granleese, head of insights and analytics at Carsales added, “Working with Krux has been invaluable in helping us effectively leverage our data across multiple off-site platforms. The on-the-ground support has been fantastic, really allowing us to take back control over our data and maximise action the insights and value we can draw from this.”