Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications.
Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands.
As such, Vocus has begun the process of digital transformation, partnering with Tealium and The Lumery to spearhead both their new customer acquisition and customer retention/upsell strategies.
Vocus Communications selected the Tealium Universal Data Hub to help them orchestrate their customer data and looked for a services partner that understood the full MarTech ecosystem that could enable their vision to come to life.
According to Vocus Communications general manager of digital Stu French, The Lumery and Tealium partnership is a “critical strategic enabler for the data-led and customer-led transformation of its consumer business”.
“The Lumery’s hugely collaborative and educational engagement style, coupled with Tealium’s world-class product suite and delivery capability, has seen us reach market with our first Tealium deployment inside 12 weeks, which is a testament to how immediately effective the partnership is.
“Compounding this, the breadth, quality, and actionability of our data has already doubled and we’re only just getting started.”
As cited in a recent report from CMO, less than half of Australian marketers realise the benefits from their MarTech investment.
According to The Lumery managing director Rajan Kumar: “If the technology acquired by a brand is not being utilised to its full potential, it’s often replaced; hence The Lumery’s approach to building capability around people, process, data, and technology is helping brands achieve business outcomes and thereby build a business case for continued investment in the technology.”
Rajan states: “At The Lumery, we’re not just helping customers deliver amazing experiences through digital channels, we’re focused on solving core strategic challenges through our industry-leading expertise.
“This is fundamental to any organisation who is serious about digital transformation and connected experiences.
“Tealium represents a company that is aimed at also solving these challenges from a technology standpoint.
“The partnership is an outcome of two organisations sharing a common view of the modern customer experience, and the capability required to deliver on it.”
Tealium ANZ managing director Eyal Mekler commented: “The Lumery’s vendor-neutral approach is refreshing because it empowers brands with unprecedented transparency and capability.