Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications.
Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands.
As such, Vocus has begun the process of digital transformation, partnering with Tealium and The Lumery to spearhead both their new customer acquisition and customer retention/upsell strategies.
Vocus Communications selected the Tealium Universal Data Hub to help them orchestrate their customer data and looked for a services partner that understood the full MarTech ecosystem that could enable their vision to come to life.
According to Vocus Communications general manager of digital Stu French, The Lumery and Tealium partnership is a “critical strategic enabler for the data-led and customer-led transformation of its consumer business”.
“The Lumery’s hugely collaborative and educational engagement style, coupled with Tealium’s world-class product suite and delivery capability, has seen us reach market with our first Tealium deployment inside 12 weeks, which is a testament to how immediately effective the partnership is.
“Compounding this, the breadth, quality, and actionability of our data has already doubled and we’re only just getting started.”
As cited in a recent report from CMO, less than half of Australian marketers realise the benefits from their MarTech investment.
According to The Lumery managing director Rajan Kumar: “If the technology acquired by a brand is not being utilised to its full potential, it’s often replaced; hence The Lumery’s approach to building capability around people, process, data, and technology is helping brands achieve business outcomes and thereby build a business case for continued investment in the technology.”
Rajan states: “At The Lumery, we’re not just helping customers deliver amazing experiences through digital channels, we’re focused on solving core strategic challenges through our industry-leading expertise.
“This is fundamental to any organisation who is serious about digital transformation and connected experiences.
“Tealium represents a company that is aimed at also solving these challenges from a technology standpoint.
“The partnership is an outcome of two organisations sharing a common view of the modern customer experience, and the capability required to deliver on it.”
Tealium ANZ managing director Eyal Mekler commented: “The Lumery’s vendor-neutral approach is refreshing because it empowers brands with unprecedented transparency and capability.
“What really matters to Tealium is delivering tangible results for our customers, which is why partnering with The Lumery was key in helping realise the visions of Vocus Communications.”
Please login with linkedin to commenttealium
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]