Megan Magill has been promoted to the role of chief marketing officer at Tatts Group, Australia’s largest operator of gaming, lotteries and wagering products and services.

After more than two years as group brand and marketing manager, her new role focuses on a more cohesive vision for Tatts Group brands.

Megan has 20 years experience across agencies, media and in-house marketing, and now heads up a team of over 30 which include digital acquisition, digital optimisation, CRM and loyalty, design services and business unit brand marketing teams.

“Setting up a group marketing function with a focus on data represents an enormous amount of opportunity for Tatts Group” Magill said.

“We also have a strong emphasis on innovation and testing, so we’re ready to be more disruptive in the marketing space which is really exciting.”

Tatts Group chief executive officer Robbie Cooke said Magill’s appointment aligns with the Group’s focus on having a single view of its customer. 

“With Group Marketing operating as a standalone unit we’re able to  maximise the use of our large multi product database,” Cooke said.

“Megan is an outstanding marketing professional and I’m thrilled to have her in a role that is so pivotal to the future of our business.”