Tatts Group Promotes Megan Magill As New CMO

Tatts Group Promotes Megan Magill As New CMO

Megan Magill has been promoted to the role of chief marketing officer at Tatts Group, Australia’s largest operator of gaming, lotteries and wagering products and services.

After more than two years as group brand and marketing manager, her new role focuses on a more cohesive vision for Tatts Group brands.

Megan has 20 years experience across agencies, media and in-house marketing, and now heads up a team of over 30 which include digital acquisition, digital optimisation, CRM and loyalty, design services and business unit brand marketing teams.

“Setting up a group marketing function with a focus on data represents an enormous amount of opportunity for Tatts Group” Magill said.

“We also have a strong emphasis on innovation and testing, so we’re ready to be more disruptive in the marketing space which is really exciting.”

Tatts Group chief executive officer Robbie Cooke said Magill’s appointment aligns with the Group’s focus on having a single view of its customer. 

“With Group Marketing operating as a standalone unit we’re able to  maximise the use of our large multi product database,” Cooke said.

“Megan is an outstanding marketing professional and I’m thrilled to have her in a role that is so pivotal to the future of our business.”

 




Please login with linkedin to comment

neuroscience User Experience

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]