Targetbase Australia ushers in new agency model, rebrands as “The Walk Agency”.

Targetbase Australia ushers in new agency model, rebrands as “The Walk Agency”.
SHARE
THIS



Melbourne based integrated agency Targetbase Australia has taken the next step in its evolution re-branding as The Walk Agency.

In response to a rapidly changing global marketing environment, The Walk Agency has adopted a new-age, flexible business model, enabling agile and effective service delivery for their clients across all geographies.

The Walk’s core strength in multi-touch integrated marketing remains central to the agency’s offering to clients, as does the ability to execute across a range of media, marketing sectors and geographies. “Smart”,effective” and “measurable” are the watchwords at The Walk – with each considered critical to delivering results in increasingly complex and rapidly evolving business landscapes.

In the last 12 months, The Walk has built a client list comprised of multi-nationals in Australia, the U.S. and Singapore and Australian mid-market companies including TIME magazine, Lenovo, Google, Amazon Web Services, Harbour IT, Conquest Equipment and Great Eastern Life.

So, why “The Walk”?

Staff_Nick_Cantor

“Well, it’s a journey” says Digital Director, Nick Cantor, who has led both creative and digital teams around the globe in a career of more than 15 years. “Change is both rapid and gradual and sometimes there is so much focus on reacting to big changes and trends that we don’t notice the world turn beneath our feet,” he says.

A company director and the spearhead of The Walk’s digital and technology strategies, Nick takes the impact this has on client partnership very seriously: “Just as the way companies and products go to market today has changed from even five years ago,” he says, “the way that marketers work and the support they need from agencies is changing too. So we need to be smart from both strategic and technological perspectives to enable our clients to be effective in their roles and get results for their businesses.”

Unique clients deserve a unique agency

Staff_Jo_Edwards

“Everyone walks their own way – it depends who you are, where you’re headed and what ground you need to cover on the way,” says Jo Edwards, company and Creative Director at The Walk. With a background in print and digital creative stretching more than 15 years over 3 continents, he’s seen enough to know: “Our clients are all different and work differently, so we’re adaptable – but our focus is always the same: work we can be proud of that delivers return on investment.”

The diverse experience and specialisms of the core team gives The Walk the ability to strategise for different clients, categories and even geographies in the mould of a marketing consultancy – but, as the name suggests, The Walk doesn’t stop at just talking about it. “Our team is there for clients every step of the way,” says Jo, “from strategy through execution, right up until the results and analysis reveal not just where we got to, but also where we should be headed next.”

Best foot forward

For marketers looking for a fresh, individual approach that’s backed by experience and fuelled by the vigour of a new venture, consider taking The Walk.

“The landscape is always changing,” says Jo, “either because you’re moving forward, or because the world is moving past you. our goal is to be the ones pushing ourselves and our clients ahead.”

Learn more about The Walk Agency.

Please login with linkedin to comment

Targetbase Australia The Walk

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.