Are Your Ads Even Being Seen On Mobile?
  • Opinion

Are Your Ads Even Being Seen On Mobile?

Much like the ingredients of a frankfurt, mobile ad viewability remains one of life's eternal mysteries. As probed here.

Opinion

by B&T Magazine

B&T Magazine

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Programmatic killed the video star
  • Advertising
  • Media

Programmatic killed the video star

Who needs ratings when you can buy TV impressions? All you need is a defined audience and the ability to deliver an ad w...

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