Study: Mobile Video To Lead Global Charge In Programmatic Advertising
It's a new report into programmatic advertising which, by reading it, may make the weekend appear slightly further away.
Are Your Ads Even Being Seen On Mobile?
Much like the ingredients of a frankfurt, mobile ad viewability remains one of life's eternal mysteries. As probed here.
Opinion
Ex-Carat MD Andrew Norris Emerges As Real Programmatic CEO, Signs NRL Deal
New boss AND free tickets to the footy, things are looking good for burgeoning programmaticas Real Programmatic.
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Your Advertising May Be More Programmatic Than You Realise: Study
Like your liver's emulsification of lipids, your agency's being productively programmatic without you even realising.
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Agencies Warming To Programmatic But Still Work To Do
Programmatic advertising is surging in Australia. Agency spending increased from just $10 million in 2011 to $200 millio...
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Is Programmatic Advertising Across Mobile Impactful?
The reality is this year most publishers will see more traffic coming from mobile than from desktop.
Opinion
Daily Mail CEO: Advertisers Responding to Programmatic Ad Stunt
In other words, the British newspaper’s online arm in the U.S. is offering advertisers a buy-one-get-one-free deal.
Check Out Apple’s First Programmatic Ads For Its Apple Watch
It's hyper, hyper, hyper ad targeting.
Fairfax Launches Programmatic Trading With IPG’s Cadreon
Fairfax Media's digital marketplace, the Fairfax Exchange, has launched a programmatic offering.
Wego launches private marketplace for advertisers
Allows brands and trading desks to programmatically access Wego's premium travel audiences.
Programmatic killed the video star
Who needs ratings when you can buy TV impressions? All you need is a defined audience and the ability to deliver an ad w...
TubeMogul raids NewsLifeMedia for new MD
Programmatic video advertising platform TubeMogul has recruited NewsLifeMedia’s Sam Smith as managing director of ...