Improving ROI Is The Focus For 91% Of Marketers: Study
Study finds 91% of marketers say ROI is most important, other 9%…
Salesforce’s Datorama Unveils Easy-To-Use Data Visualisation And Analytics Tools
Datorama unveils easy-to-use data visualisation and analytics. Which is a refreshing change…
Why Marketers Need A Single Source Of Truth In The Age Of Data-Driven Marketing
Here's an opinion piece by Datorama's CMO Leah Pope. So expect plenty…
Salesforce Introduces The Datorama Marketplace
Customers demand a personal experience every time they engage with a brand.…
How AI-Driven Measurement Can Drive Bottom-Line Results For Marketers
As a confession, AI-driven measurement is beyond any B&T journalist. Hence, why…
Salesforce Acquires Marketing Intelligence Platform Datorama
Datorama now falls under the Salesforce umbrella. Although, it's less brolly and…
Datorama Launches AI-Supported Data Visualisation Tool ‘Data Canvas’
Datorama, a global technology company, today announced the launch of Data Canvas,…
Why Every Marketer Needs To Get On Board The AI Train
Missed the gravy train or even the VR train? Well, the AI…
AI: Not Just A Marketing Buzzword
In this opinion piece, Mick O’Brien (pictured below), Datorama’s managing director for…
