Salesforce Acquires Marketing Intelligence Platform Datorama

Salesforce Acquires Marketing Intelligence Platform Datorama
SHARE
THIS



CRM and cloud computing giant Salesforce has signed a definitive agreement to acquire marketing intelligence platform Datorama.

In an blog post on the company’s website, Datorama co-founder and CEO Ran Sarig said the acquisition will enhance Salesforce’s Marketing Cloud with expanded data integration, intelligence and analytics.

“With one unified view of data and insights, companies can make smarter decisions across the entire customer journey and optimise engagement at scale,” he said.

“For Datorama customers, today’s announcement means more of what you love and have come to expect from Datorama. We will move with greater speed and support. We couldn’t be more excited about this opportunity.

The transaction is expected to close in the third quarter of Salesforce’s 2019 fiscal year, ending 31 October 2018.

 

Please login with linkedin to comment

Datorama Salesforce

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]