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B&T > Marketing > T2 Appoints Indie Agency Impressive To Run International SEO Campaign
Marketing

T2 Appoints Indie Agency Impressive To Run International SEO Campaign

Samantha J Dybac
Published on: 27th March 2019 at 10:39 AM
Samantha J Dybac
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T2 has signed on Melbourne digital marketing agency, Impressive, to help with its international search engine optimisation campaign.

The partnership has already begun with Impressive achieving a significant uplift in the quality and volume of search traffic and e-commerce transactions across Australia, New Zealand, North America, Europe and South West Asia.

T2 engaged Impressive in October 2018 to assist with its international SEO strategy, which was made more challenging by the fact that each country operates its own website.

Comparing website progress from October 2018 to February 2019 against the same period last year, T2’s international websites saw increases of organic traffic ranging from 2.6 per cent to 45.88 per cent across the globe.

Corresponding with the traffic increases, e-commerce conversion rates improved by 12.32 per cent to 43 per cent and, in the case of Singapore, 277.59 per cent.

This produced large increases in transactions and total revenue from all sites involved in the campaign, with the exception of the USA website, which performed similarly to previous years as it had not been hampered by the location issue.

T2 global head of digital and e-commerce, Manik Godhwani (pictured) said: “We came to Impressive wanting an agency who understands international search engine optimization and who could work across multiple global sites.

“Their in-depth understanding of technical issues combined with brand strategy and content production has produced some pleasing results early on.

“We are really excited to be working with Impressive and eager to draw upon their depth of knowledge in this space to further our global presence.”

Founded in March 2016 by former Sensis employee Robert Tadros, Impressive focuses on three key areas for its clients; search engine optimisation, search engine marketing and Facebook advertising campaigns.

Impressive founder and MD Robert Tadros said: “T2 is an amazing Australian success story and it’s an honour to be working with them.

“They have come from humble beginnings and built a fantastic business model, which has enormous global potential. We look forward to a long term partnership with T2.”

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TAGGED: Impressive, Robert Tadros, T2
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By Samantha J Dybac
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I have built a reputation for excellence in public relations, strategic communications and event production over the past 17 years. I founded and run, Sammway, one of Australia’s leading, integrated communications agencies. We help build awareness and position our clients and talent as leaders in their chosen industries. Our services include, public relations, issues management, media strategy, event production and video animation. We work with our clients to develop strategic communications which align with their brand purpose, values and commercial objectives. Our clients include, not for profit organisations, startups, entrepreneurs, fintech, small business owners and media personalities. Where required, we help connect our clients with decision makers in government to ensure they get the best possible coverage and outcomes for their company or campaign. Our work includes content creation, media placement, issues management and development of key messaging and brand strategy. An example of a long standing working relationship is with, former NSW Opposition Leader, Kerry Chikarovski and her government relations firm, Chikarovski & Associates. We manage corporate affairs, media relations and liaise on behalf of clients with bureaucracy and government, at local, state and federal level. Since November 2014 Sammway has worked with Adopt Change, Deborra-lee Furness & National Adoption Awareness Week providing strategic PR and issues based communications. I have enjoyed representing Australia at global events including, United Nations, International Women’s Entrepreneurship Day 2014 and the 2013 G20 Young Entrepreneurs’ Alliance (G20YEA) summit, Moscow, Russia. In 2014 I was also selected to speak at an event in Singapore, addressing industry professionals on the importance of PR and media campaigns. Please connect with me if you have a project or brand waiting to connect with the outside world and receive the recognition it deserves. [email protected]

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