Sydney Water has pioneered a way to create records from marine plastics and, in doing so, encourage more people to join the movement of local clean-up groups rolling up their sleeves every weekend to clean plastics, litter and other pollutants from the city’s beaches and waterways.
Plastics are collected by volunteers, then cut in pieces and pressed into working vinyls with special equipment installed on the beach and given back to volunteers to thank them helping with the day – all under the banner of ‘Beat the Bottle’.
The day is powered by music, with DJs and junk drummers bringing the tunes to make the day more fun.
And what’s on the record? A dedicated track called “Come Clean” by Chaos Emerald and Jayteehazard, created from the sounds of marine plastics.
The campaign was developed for Sydney Water by do-good creative agency Republic of Everyone. Record pressing technology was devised by Vert Design.
After successfully piloting on two beaches this summer, the campaign will roll out across 16 events in summer.
Agency: Republic of Everyone
Founder and partner: Ben Peacock
Creative director: Max Guena
Head of design: Claire Sutton
Designer: Eva Kiss
Senior account director: Lucy Jackson
Senior account manager: Josephine North
Junior account executive: Emily Saunders