Creative agency Burd has announced it has officially launched, and is already making moves to collaborate with female-led audiences.
Co-founders Simone Brandse and Kimmie Neidhardt will lead the Sydney-based business, each bringing with them 17 years’ industry experience working on brands like Air New Zealand, Unilever, Diet Coke, Optus, MTV, Bankwest and Tooheys Extra Dry.
The work of Brandse and Neidhardt has been consistently awarded at major festivals – both for creativity and effectiveness – including Cannes, Spikes Asia, ADMA and The Australian Media Federation Awards, the ECHO awards and the Effies, just to name a few.
The agency is already starting to collaborate more closely with brands aiming to forge stronger connections with female-led audiences, by offering them insight into how to better create stories that connect more deeply with women.
“We’ve spent an unmentionable number of decades gathering real-life insights into what it means to be the women that buy your products – because we are those women,” Neidhardt said.
Brandse said the thing that really gives her and Neidhardt a buzz is making great work that also “works its arse off”.
“So whether you’re a brand, or an agency looking for a creative partner with a proven track record, let’s chat,” she said.
