Sydney agency Workshop wins Sirens Round 2

Sydney agency Workshop wins Sirens Round 2

An ad titled “Spot the Difference” has scored Sydney agency Workshop Australia a win in the Single category, and is also the Overall winner of the second round of the Sirens Awards 2015.

Written by Matt Arbon and Alex Davidson from Workshop for client Healthdirect Australia, the 30 second ad was directed by Sandcastle Studios.

Spot the Difference

The radio spot was part of an integrated campaign to drive brand awareness and increase visits to mindhealthconnect, an online government service providing a range of mental health resources from Australia’s leading health organisations.

Winners Rd2 Arbon & Davidson

Matt Arbon and Alex Davidson

On their inspiration for the commercial, Arbon and Davidson said: “Mental health is an issue that affects millions of Australians, including people close to us, but often the signs go unnoticed. Unlike most campaigns that focus on the sufferer, this campaign targets their friends or family to help spot the signs of a mental health issue”.

The Campaign category for Round 2 was won by Cooch agency for the campaign, “Underpants, Footy, Nipples, Tooth, Sensitive Part”.

Underpants, Footy, Nipples, Tooth, Sensitive Part

Written and directed by Ron Samuel & Mick Colliss, with additional directors Marty Braine and Nick Gallagher, the series of 3 x 30 second ads created for the Department of Transport uses humorous situations to encourage people to save time by checking demerit points, paying rego, booking a driving test and paying for a driver’s licence online.

The Craft category was won by Nick Gallagher & Ron Samuel  from Brainestorm, for the “Tooth” spot from the same “Underpants, Footy, Nipples, Tooth, Sensitive Part” campaign.


Three ads were highly commended in the Single category, two from Cooch’s “Underpants, Footy, Nipples, Tooth, Sensitive Part” campaign for “Tooth” and “Sensitive Part”.

Sensitive Part

The third highly commended award went to “Man Hands” from Grey Melbourne for, written and directed by Shannon Crowe and Jackson Harper and directed by Michael Knox.

Man hands

Highly commended in the Campaign category were: “AEB Senses All The Dangers, AEB Two Voices, AEB With And Without” from Flagstaff Studios, written by Alex Metson and Tim Bishop and directed by Paul Le Couteur for client TAC; and “Bills, Exit/Changes, Life” written by James Carter and directed by Paul Le Couteur for client Origin.



In the Craft category, three highly commended were: “Brazilian” from Brainestorm engineered by Nick Gallagher directed by Gallagher and Ron Samuel for client DOT.


“Instant Scratch-Its Prestige Ticket” from Cutting Edge, sound engineered by Mike Lange and directed by Tristan Viney for client Golden Casket.

Instant Scratch-Its Prestige Ticket

And ‘The End of Confusion’ from BMF sound engineered by Tone Aston and directed by Jim Curtis – Ryan Fitzgerald for client Meat & Livestock Australia.

The End of Confusion

Ms Joan Warner, chief executive officer of Commercial Radio Australia said: “The second round of Sirens 2015 has continued to demonstrate the excellent use of radio as a creative medium by agencies showcasing creative and production techniques that truly connect with the listener.”

The Gold Siren winner receives a trip to Cannes to the Cannes Radio Lions, and two tickets to attend the festival. The client of the winning 2015 Gold Siren Award also wins a ticket to Cannes.  Silver Sirens are awarded in each of the three categories: single, campaign and craft. The winners are decided by a panel of industry experts, made up of creative directors from leading ad agencies, known as the Siren Creative Council. There is also a client-voted award: a $5000 cash prize awarded to the writers of the ad voted the best by a panel of clients.

Round 3 of the 2015 Siren Awards is now open and entries close on 12 September 2014.

Please login with linkedin to comment

B&T 30 under 30 Awards Catriona Pollard CRM Director GTI Tourism Ten

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine