Switched On Media Adds Spotify To Its Client Roster

Switched On Media Adds Spotify To Its Client Roster
SHARE
THIS



Digital marketing agency Switched on Media (SoM), part of STW, has been appointed by streaming music service, Spotify, to handle its paid social and digital Summer 2014/15 Campaign.

SoM’s primary remit is unique content creation, providing creative support, and managing media strategy and schedule. 

Switched on Media’s Business Development Manager, Sam Powell said: “Ending 2014 with such a significant new business win is tremendously exciting. Spotify is a globally recognised brand and we look forward to working with such a dynamic and forward thinking team.”

SoM launched phase one of Spotify’s Summer 2014/15 Campaign in early December, tasked primarily with using digital and paid social to drive awareness, engagement and usage of three key offerings: Spotify Gift Cards, Spotify Premium subscriptions, and Spotify’s popular Year in Music campaign.

Phase two uses Facebook, Twitter and Instagram as its primary channels in the lead up to Australia Day, showcasing Spotify’s comprehensive catalogue of curated, ready-to-go music for every moment, with a focus on music as a key feature of the Australian summer.

“Whether you’re road tripping, reliving festival memories, resolving to get fit, or at the beach with mates, Spotify has the music for you. Summer is the peak time for music consumption and social sharing, so focusing on digital and social channels to connect people with music during this important listening period was a no-brainer,” said Serena Leith, Marketing Director, Spotify Australia & New Zealand.

“In selecting the right agency for this project, we needed an agency who could communicate Spotify’s unique selling proposition whilst staying true to the brand’s personality, humour and love of music. We felt SoM met those specific needs for our Spotify Summer 2014/15 Campaign brief,” added Leith.

Powell said the Spotify new business win followed a very successful fourth quarter for the agency in which they were also appointed to the Get Commando Fit digital accounts.

 

Please login with linkedin to comment

CC's Clemenger BBDO Sydney Instagram ads mistake Pharrell Williams Reload Media

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]