Switched On Media Adds Spotify To Its Client Roster

Switched On Media Adds Spotify To Its Client Roster

Digital marketing agency Switched on Media (SoM), part of STW, has been appointed by streaming music service, Spotify, to handle its paid social and digital Summer 2014/15 Campaign.

SoM’s primary remit is unique content creation, providing creative support, and managing media strategy and schedule. 

Switched on Media’s Business Development Manager, Sam Powell said: “Ending 2014 with such a significant new business win is tremendously exciting. Spotify is a globally recognised brand and we look forward to working with such a dynamic and forward thinking team.”

SoM launched phase one of Spotify’s Summer 2014/15 Campaign in early December, tasked primarily with using digital and paid social to drive awareness, engagement and usage of three key offerings: Spotify Gift Cards, Spotify Premium subscriptions, and Spotify’s popular Year in Music campaign.

Phase two uses Facebook, Twitter and Instagram as its primary channels in the lead up to Australia Day, showcasing Spotify’s comprehensive catalogue of curated, ready-to-go music for every moment, with a focus on music as a key feature of the Australian summer.

“Whether you’re road tripping, reliving festival memories, resolving to get fit, or at the beach with mates, Spotify has the music for you. Summer is the peak time for music consumption and social sharing, so focusing on digital and social channels to connect people with music during this important listening period was a no-brainer,” said Serena Leith, Marketing Director, Spotify Australia & New Zealand.

“In selecting the right agency for this project, we needed an agency who could communicate Spotify’s unique selling proposition whilst staying true to the brand’s personality, humour and love of music. We felt SoM met those specific needs for our Spotify Summer 2014/15 Campaign brief,” added Leith.

Powell said the Spotify new business win followed a very successful fourth quarter for the agency in which they were also appointed to the Get Commando Fit digital accounts.

 




Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]