Online video solutions provider Switch Media has embarked on a global growth strategy, including the announcement of three new appointments.
Switch Media has stablished an office in Johannesburg to service the Middle East and Africa (MEA) region, headed up by Hans Belz as general manager.
A seasoned media and telecommunications executive, Belz was most recently the regional head of operations and programming for subscription video on-demand (SVOD) service targeting emerging markets at iflix.
The company has also bolstered its presence in North America with the appointment of Mark Wilson as general manager of the Americas.
Set to spearhead operations from Denver, Wilson will be driving business development, forming new alliances and working closely with adtech partners to enhance Switch Media’s global offering.
Switch Media has also secured the appointment of a new general manager servicing Asia, who is set to begin in the first quarter of 2019.
Mark Johns (pictured above), CEO of Switch Media, said: “Having worked with most of the major broadcasters and content owners in the ANZ region, as well as developing cutting-edge, multi-award-winning solutions for major clients and world-wide events, the global push was the next natural progression for the company.
“These key appointments provide a tremendous foundation for our next phase of growth into new markets. With these new additions, Switch Media has presence in six regions, which also includes Australia, NZ and India.
“The new markets of MEA and Asia are both experiencing phenomenal growth, and this will continue to accelerate.
“Analysis shows Asia is a huge market with more than 100 OTT services operating in the region, while in MEA revenues from OTT will surge by 88 per cent from now through to 2021.
“With consumer demand driving content standards for a seamless experience and the increasing number of content owners offering video on-demand (VOD) and SVOD, the evolution of online viewing is evolving at a rapid rate.”