Digital media agency, Switch Digital, has been appointed to handle the Simonds Homes account.
Their remit covers digital media, including strategy, technology and real-time performance and investment reporting.
Previously Simonds Homes has used multiple agencies to service its account but felt they needed a single view of their buyers and the entire buyer journey. Several undisclosed agencies were involved as part of a short list evaluation before Switch Digital was appointed.
Cameron Worth, General Manager of Marketing and Technology, Simonds Homes said: “Following an internal restructure, Simonds was looking for an agency that was able to provide a single view of potential buyers at different stages in the home purchase cycle. Switch Digital offered a unique segmentation and reporting technology platform, along with a strong senior team that understood our business in these unique economic conditions.”
Since 1949, Simonds’ commitment to building quality, award-winning homes at an affordable price has never faltered. Now, with over 70 years’ experience, a huge range of designs and even more government support for homebuyers than ever before, Simonds continues to help families across Australia turn their dream homes into a reality.
“We are very proud and excited to be working with Simonds Homes. Switch Digital’s proprietary digital management platform, Audience Connect, allows us to identify and track potential buyers across all digital media channels, including Connected TV and BVOD. Buying a home is an emotional and major life moment. Switch Digital’s Audience Connect platform delivers immediate potential buyers evenly across each Simonds’ local sales team, while nurturing those that will be ready to build in the coming months,” said Lee Stephens, Switch Digital CEO.
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