SugarCRM Appoints Jaywing For Global Digital Marketing

SugarCRM Appoints Jaywing For Global Digital Marketing
SHARE
THIS



Global customer relationship management (CRM) brand SugarCRM has consolidated its digital marketing and creative duties and appointed Jaywing Australia to manage its business in key markets around the world, following a multi-agency competitive pitch.

Jaywing Australia previously managed paid search and creative for SugarCRM in APAC, leading to Jaywing in the UK managing paid search in EMEA.

The combined global pitch, led by Jaywing Australia, has seen a significant expansion of Jaywing’s role with the US-headquartered business, adding digital marketing, PR, data, brand and creative services across Asia Pacific, Europe, Middle East and Africa, North America and Latin America.

SugarCRM is the leading CRM challenger brand, enabling businesses to manage and develop customer relationships with an adaptable and affordable CRM solution.

Jaywing won the business following a pitch that included both US and global agencies.

SugarCRM vice president corporate marketing Veronica Mikhail said, “The team at Jaywing not only demonstrated a clear understanding of our business and customers, they presented a unique offer with a united global front that answered then went beyond the brief.

“I’m delighted Jaywing will help us to drive our unified global challenger approach to market, capitalising on their work to date in Asia Pacific and EMEA, all of which has led to strong commercial results.

“We were seriously impressed with the level of data-driven insight offered by Jaywing’s Whisper product, revealing Sugar’s and others’ place in and influence on the CRM conversation, and how this will be applied right across clever creative design, execution and performance marketing.

“The team’s ability to knit together a cohesive customer journey across all touch-points with robust testing of innovative and traditional approaches in multiple languages, will bring brand, data and performance consistently together to drive leads and push conversion.”

Jaywing Australia managing director Tom Geekie said, “Since starting work with SugarCRM a year ago, our partnership has gone from strength to strength.

“We’ve added leading-edge technology to our people- and relationship-centric approach, expanding our paid media services into new territories and they have now put their trust in us to help grow their share in some of the most competitive global markets.

“Winning a global pitch with a truly integrated, multi-territory approach shows exactly why we operate as we do at Jaywing.

“Initiall,y we brought specialist talent and software to a specific brief and now we’re been able to showcase our broader skills in a collaborative effort that is far more than a wider set of services.

“It demonstrates global reach that is designed to help marketers tackle wide-ranging challenges through bringing together data and creative, an everything in between.”

Jaywing will manage SugarCRM’s account from North Sydney and its UK offices.

Jaywing Australia has a track-record of winning and running both global and challenger brand accounts, such as Wedgwood and Credit Card Compare.

Jaywing recently expanded its presence and capabilities in Australia with the purchase of Frank Digital, which works with clients including Merivale, Bauer Media, City of Sydney and CanTeen.

Please login with linkedin to comment

sugarcrm

Latest News

background, no people
  • Advertising
  • Technology

1,600+ Brands Ran Ads Alongside US Election Misinformation

Nearly every major brand in the US inadvertently ran automated advertisements on websites that pushed election conspiracies and misinformation, a special report from NewsGuard, a US-based service that uses trained journalists to rate news and information sites, has revealed. From 1 October 2019 to 12 January 2020, 1,668 brands ran 8,776 unique ads on the […]

by B&T Magazine

B&T Magazine
Reports: Is Private Equity Eyeing Publicis Groupe?
  • Advertising
  • Media

Reports: Is Private Equity Eyeing Publicis Groupe?

Over recent days reports in the UK have suggested that bosses of the Paris-headquartered Publicis Groupe have sounded out a private equity firm for a possible part or full sale. The rumours were first reported on UK media site Campaign last week and have since been embellished further in the media in previous days. The […]

by B&T Magazine

B&T Magazine
Nominees Announced For The Sailor Jerry Rolling Stone Australia Awards
  • Uncategorised

Nominees Announced For The Sailor Jerry Rolling Stone Australia Awards

On 31 March, the Sailor Jerry Rolling Stone Australia Awards will be celebrating the achievements of the breadth of Australian musicians from what has been a trying and unpredictable 2020. Today, Rolling Stone Australia has revealed the nominees for the event, paying homage to the year that was in music. The Brag Media, Australia’s number […]

Taboola Launches Beta For Short Form Video Offering, Taboola Stories
  • Technology

Taboola Launches Beta For Short Form Video Offering, Taboola Stories

Content discovery and native advertising platform Taboola has announced the beta of ‘Taboola Stories’, a new way for publishers to engage readers through short-form video. Publishers will be able to embed Taboola Stories within their homepages and articles in mobile environments, presenting readers with constantly updated recommendations that, once selected, launch vertical, mobile-friendly stories that […]

Study: Aussie Metro Radio Numbers Up 2% To 11.1 Million In 2020
  • Media

Study: Aussie Metro Radio Numbers Up 2% To 11.1 Million In 2020

The Australian metropolitan commercial radio audience grew by two per cent to nearly 11.1 million listeners in 2020, in a year dominated by COVID-19 which saw the number of people listening at home jump by eight per cent to 6.4 million. Commercial Radio Australia’s annual listening summary, based on an average of the five official […]

Aussie Indie Agencies Forecast Staff & Revenue Boost for 2021
  • Advertising
  • Media

Aussie Indie Agencies Forecast Staff & Revenue Boost for 2021

Independent media agencies are predicting a strong recovery from the effects of COVID-19, forecasting an increase in staff and revenue in 2021, according to data from the Independent Media Agencies of Australia’s (IMAA) second Pulse Survey of its members.

HeartKids Unveils New Identity, Via Brand And Design Agency Hulsbosch
  • Marketing

HeartKids Unveils New Identity, Via Brand And Design Agency Hulsbosch

Australian congenital heart disease profit-for-purpose charity HeartKids has launched a new brand strategy, identity and logo created by independent brand and design agency Hulsbosch. Leaders in the fight to conquer congenital heart disease, HeartKids aims is to raise awareness of the disease, as well as enhance the conditions’ profile as a health priority to a […]

Kid’s Site Launches New Service To Better Connect Brands With Kids
  • Marketing

Kid’s Site Launches New Service To Better Connect Brands With Kids

TotallyAwesome, the Asia Pacific’s most advanced forum for kids and brands to safely interact via the internet, is launching a new service for brands to connect with young audiences. The business has also engaged an eminent Melbourne-based paediatric psychologist to assist with appropriate brand and audience connectivity. The new service, called AwesomeLTV, is an acceleration of TotallyAwesome’s abilities to […]

Stan Original Series ‘Rupaul’s Drag Race Down Under’ In Production
  • Media

Stan Original Series ‘Rupaul’s Drag Race Down Under’ In Production

Nine Entertainment SVOD service Stan has revealed its original series, RuPaul’s Drag Race Down Under, will be arriving to the platform in 2021. The eight-part, first-ever local adaption of the global hit series will see “the most fabulous” and “fierce” local drag queens compete to be the first ever Down Under Drag Race Superstar, Stan […]

Berlin, Germany - 05 28 2016:  Apple iPhone 6s screen with social media applications Facebook, Instagram, Twitter, Google, Youtube, Snapchat, Vimeo, LinkedIn, Pinterest, WhatsApp etc.
  • Opinion

Social Media: Does Its Value Equal The Hype?

In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising.  I could fool myself […]

Opinion

by B&T Magazine

B&T Magazine
Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program
  • Marketing
  • Technology

Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program

B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]