STW Names New Chief Strategy Officer

STW Names New Chief Strategy Officer
SHARE
THIS



STW has appointed Rose Herceg as chief strategy officer.

As chief strategy officer for the organisation, Rose’s responsibilities will include building a strategy for growth that considers future and emerging revenue streams for the STW stable of companies, ensuring that business development opportunities are maximised, and identifying and providing opportunities for emerging talent across STW’s employees.

According to Mike Connaghan, CEO, STW: “Rose has worked in the company as a team member and consultant, off and on for a decade. She is a recognised and accomplished social forecaster, trend data analyst and innovative thinker. Clients are really impressed with her profound intellect and incredible passion and we’re really excited to be able to appoint Rose to the chief strategy officer role. We need to drive growth with, and for our clients. Change is all around us. Rose will provide an incredible level of insight for our own companies and our clients. Rose is already deeply engaged on a number of transformative projects with big clients and will be an important member of our own STW strategic and structural review,” he said.

According to Rose Herceg: “Returning to STW is like coming home, but to a different house. The ambition is the same, but it is a more dynamic, varied and exciting business. It’s a challenging and exciting time to be re-joining. I look forward to getting started and hope to make an impact in everything that I do,” she said.

Rose has advised corporations, business leaders and agencies in the US and Australia for 15 years. She has had a long and successful history with STW and was planning director from 2008 until 2010. More recently, Rose has worked on a range of strategic challenges for STW businesses.

Rose’s first business, Pophouse launched in 1998, became known as Australia’s best regarded company for innovation, social trends and business strategy. BRW Magazine named Rose the number one innovative thinker in the country and Pophouse the country’s best place to go for new business models and emerging trends data. In 2006, Rose sold her company to the STW Group.

She has written three books – her latest ‘The Power Book’ has been translated into several languages and is selling in markets around the world.

Rose starts March 2 and reports to STW CEO, Mike Connaghan.

Please login with linkedin to comment

Instagram ads Reload Media

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine