Study: Food Tops List Of Aussie Millennials’ Reason To Holiday

Study: Food Tops List Of Aussie Millennials’ Reason To Holiday

Accommodation booking platform Agoda has revealed in its latest Travel & Tech study that found ‘food and dining’ (64 per cent) and ‘nature or scenery’ (63 per cent) are the most popular activities among Millennial Aussie travellers.

Turning the Aussie traveller stereotype on its head, only 20 per cent identified ‘bars and nightlife’ as a preferred travel activity.

Spoiled with some of the best beaches and landscapes in the world, Aussies love to chase the heat wherever they go, with ‘sun, island, beach’ (61 per cent) rounding out the top three preferred travel experiences. Close behind were ‘tourist attractions’ (60 per cent) and ‘local culture and lifestyle’ (55 per cent).

The least popular holiday activity for Aussies was ‘wellness and health treatment’, with only 14 per cent of respondents identifying it as a reason for travel.

Andrew Edwards, Global Director for Brand and Communications at Agoda, said: “Australia is a nation of foodies and its major cities are thriving melting pots of food and culture. Our research indicates that Aussies are using this passion for food to experience more and more of the country.”




Please login with linkedin to comment

Agoda

Latest News

Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers
  • Technology

Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers

Salesforce has launched new Einstein Copilot tools for marketers, giving them the ability to automatically create campaign briefs, personalised content and promotions from their data. B&T was on the ground at Salesforce’s Connections event in Chicago to hear first-hand about the new tools. All of these new tools rely on Salesforce’s Data Cloud platform that […]

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]