The Australian media landscape has gone through large-scale shifts in recent years including the consolidations of some major news networks, and in the current climate, more changes are likely to come.
New research commissioned by leading international News Broadcaster, BBC Global News, provides valuable insight into the population’s sentiment towards local media content and the news that’s available to them.
The study reveals that 74 per cent of Australians believe that there has been an increase in agenda-driven news over the last five years, with 59 per cent now worried that this will lead to a loss of impartial journalism and credible news.
A stark contrast between what Australians want, and what they feel they are accessing, is also evident in the data.
Roughly 87 per cent of Australians think it is the media companies’ responsibility to give them news they can trust, yet 64 per cent feel news organizations are more concerned with their own commercial objectives than they are with providing fair and impartial news to their audiences.
BBC World Service global editorial director Jamie Angus said: “Now more than ever, content is being influenced by various agendas, which isn’t just an issue in Australia, however a high percentage of Australians (68 per cent) believe that some news organizations’ agendas are driven by governments, or commercial owners resulting in biased news coverage.
“This perception is driving concern among the public as to where they can obtain balanced, impartial news.
“The independence of our editorial at the BBC is critical and is embodied in our purpose and values, demonstrated by the separation of our editorial and commercial teams.
“It is imperative that Australian audiences continue to have access to trusted news sources which are vital to informed decision making and civil rest.”
Interestingly, whilst the majority of all gender, state and age groups surveyed stated that there’s been an increase in agenda-driven news sites in recent times, 42 per cent also admitted that they weren’t always aware when a news organization had an agenda, further supporting the need for independent and diverse options to be made widely available.
BBC Australia online editor Jay Savage added: “Audiences shouldn’t have to feel ‘worried’ or ‘unsure’ about their news providers, which is what this research clearly reveals.
“The fact that 42 per cent state that reporting seems biased to one side of the story, and 25 per cent believe that reporting seems more sensational than factual, shows Australians do not fully trust the credibility of some of the content that is being offered to them.”
“With younger audiences in particular growing more and more skeptical of media content, it’s essential that news providers focus on offering trustworthy stories, through high-quality, diverse journalism.”
Local businesses communication and payments platform, Podium, and Council of Small Businesses Organisations of Australia (COSBOA) has today announced the winners of Australia’s Most Loved Local Businesses, which includes a specialised biking store and a stigma-busting dental practice. The campaign aimed to shine the spotlight on a handful of vibrant, dynamic and innovative Australian businesses following an […]
Nine’s Snackmasters wins the night in entertainment pulling in 603,000 viewers – if you can watch this without snacking, as far as I’m concerned you are superhuman! In news, news – Seven News hit 949,000 viewers while Nine News had 872,000 viewers. Nine’s A Current Affair snagged the second entertainment spot with 696,000 viewers – Do you […]
Lorraine Jokovic (main photo) is the CEO of LOUD Communications, ACA board member and chair of ACA’s diversity and inclusion committee. Ahead of the launch of ACA’s Create Space diversity and inclusion census, Jokovic says adland often talks a good diversity and inclusion talk but its actions not words that are required… As an industry […]
Media agency members of the Media Federation of Australia (MFA) have completed the industry’s second annual DE&I survey, providing a holistic view of progress in the area of diversity, equity and inclusion. The aim of the survey – conducted in partnership with Mediai and completed by 2,203 individuals working in Australian media agencies – is […]
Ethical cosmetics chain Lush has boycotted social media over concerns it is having a negative impact on teenagers’ mental health. The cosmetics company closed down all it’s social media accounts last week, consisting of Instagram, Facebook and Snapchat. It’s a pretty big deal considering The Guardian, reported that Lush has amassed over 10 million followers […]
UnLtd and Yahoo’s inaugural Ambassador for Good program has come to a close for 2021, with the call for applications being sent out for next year. From over 80 applicants, 16 individuals from across the industry were selected into the launch initiative to use their skills and networks for good. Over the past year, the […]
Comedian and social media star, Celeste Barber has collaborated with lingerie brand Bras N Things for a relatable and wearable lingerie collection. Barber’s collaboration with Bras N Things is bright, vibrant and fun. It’s relaxed and comfortable but there is also plenty of drama and sass. Barber worked closely with the Bras N Things team […]
Global creator company Jellysmack has announced its latest Australia and New Zealand team members as the company accelerates its growth plans in the region. Last month, Jellysmack launched its popular creator program in Australia and New Zealand and prioritised the region as a key growth market within the $US100 billion creator economy. The VC-backed technology […]
Bega’s flavoured milk brand, Masters, saw the return of its iconic Western Australian event over the weekend, with locals taking to the water at Hillary’s Boat Harbour in Perth, to race watercrafts made from Masters milk cartons. The ‘Masters Milk Regatta’ this year partnered with SCA’s Mix 94.5 station – with Starcom overseeing media strategy, […]
Three dumped islanders from the Love Island Australia Villa will be joining Tinder for an exclusive in-app experience, ‘Swipe Island’, looking for another chance to find their lucky match. Between 6pm-11pm tonight, Aussie Tinder members will have the final chance to participate in the virtual ‘Swipe Island’ experience and match with ex Villa babes including […]
Nestlé Australia has announced it is switching to renewable energy, meaning Aussie favourites, KitKat, Milo, Allen’s, Uncle Toby’s and Purina will now be made at 100 per cent renewable energy-powered factories. Nestlé Australia’s announcement comes four years ahead of its original global target of 2025. The company partnered with CWP Renewables to make its first renewable power […]