Storyation Joins Tourism Western Australia’s Agency Roster

Published on: 28th March 2018 at 9:15 AM

Lauren Quaintance

1 Min Read

Tourism Western Australia has appointed content marketing agency Storyation to its panel of agencies to promote the state within Australia and overseas.

Storyation was appointed after a very thorough nationwide tender process to support Tourism Western Australia across a range of content services.

Mimi Cullen (pictured above), commercial director at Storyation, said the Sydney-based agency was thrilled to formalise its relationship with Tourism Western Australia.

“Western Australia’s many extraordinary and unique tourism experiences mean we have a real opportunity to tell authentic and memorable stories to attract potential visitors to the state,” she said.

TAGGED: storyation, Tourism Western Australia

By Lauren Quaintance

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* Co-founder of boutique content marketing firm with a high profile in the industry as a commentator, keynote speaker and awards judge. * Highly strategic thinker with a proven ability to develop successful content-led campaigns for commercial clients that resonate with large-scale audiences. * Previously had more than 15 years experience in the media in Australia, NZ and UK including editing high-circulation magazines Good Weekend, the(sydney)magazine, Metro and Sunday magazine. * Experience as an award-winning journalist who was twice named New Zealand's Magazine Feature Writer of the Year and has won prizes for travel, historical and investigative journalism. * Significant expertise in managing launches and relaunches of digital, newsstand, newspaper products including magazines, sections, websites and tablet apps. * High-level academic qualifications and prestigious fellowships from international universities including Columbia University (USA) and Oxford University (UK).