Stockland has once again challenged conventional Christmas marketing with its new creative campaign for the festive season, launching the heartwarming animated film ‘The Story of Dunder’.
The campaign focuses on the much loved but forgotten reindeer from Down Under – Dunder – and celebrates the Australian Christmas spirit, which means something a little different to everyone. But that’s exactly what makes our spirit what it is. We invite others in, make our own traditions, and embrace the many ways Australians celebrate the season.
Ben Allen, GM customer and group marketing at Stockland, said: “We wanted to celebrate the unique Australian Christmas spirit, make us all proud to be a part of it. That’s the spirit’ that Dunder embodies.”
“We know that Christmas is a special time of year for our customers and we are proud to be a small part of their celebrations whether it’s buying the prawns or turkey, searching for the perfect gift or taking the time to capture a traditional photo with Santa. We hope our centres can be a place that epitomises the Christmas spirit and that Dunder brings joy to our customers as they prepare for their Christmas celebrations.”
Dunder will also make her debut appearance in centres in December, featured on the limited-edition wrapping paper found at Stockland gift wrapping stations, where all proceeds will be donated to a local charity of the centre’s choosing.
Matt Ennis, creative director at Host Havas, said: “‘A Visit from St. Nicholas’ was created by Edmund Clarence Stedman almost 200 years ago. In the earliest known printing of the poem, the name given to Santa’s seventh reindeer was ‘Dunder’. Over the years, thanks to movies, songs and pop culture, Dunder was replaced with Donder, or even Donner.
“Christmas is a time for thinking about someone you haven’t in a while, so we thought it fitting to give this forgotten reindeer the spotlight,” he said.
The campaign will be supported by though owned channels, cinema, social, digital, print, radio and in-centre display advertising.