Stockland Unveils Aussie Reindeer ‘Dunder’ In Festive Work From Host Havas

Stockland Unveils Aussie Reindeer ‘Dunder’ In Festive Work From Host Havas
Ashley Chrysler
By Ashley Chrysler



Stockland has once again challenged conventional Christmas marketing with its new creative campaign for the festive season, launching the heartwarming animated film ‘The Story of Dunder’.

The campaign focuses on the much loved but forgotten reindeer from Down Under – Dunder – and celebrates the Australian Christmas spirit, which means something a little different to everyone. But that’s exactly what makes our spirit what it is. We invite others in, make our own traditions, and embrace the many ways Australians celebrate the season.

Ben Allen, GM customer and group marketing at Stockland, said: “We wanted to celebrate the unique Australian Christmas spirit, make us all proud to be a part of it. That’s the spirit’ that Dunder embodies.”

“We know that Christmas is a special time of year for our customers and we are proud to be a small part of their celebrations whether it’s buying the prawns or turkey, searching for the perfect gift or taking the time to capture a traditional photo with Santa. We hope our centres can be a place that epitomises the Christmas spirit and that Dunder brings joy to our customers as they prepare for their Christmas celebrations.”

Dunder will also make her debut appearance in centres in December, featured on the limited-edition wrapping paper found at Stockland gift wrapping stations, where all proceeds will be donated to a local charity of the centre’s choosing.

Matt Ennis, creative director at Host Havas, said: “‘A Visit from St. Nicholas’ was created by Edmund Clarence Stedman almost 200 years ago. In the earliest known printing of the poem, the name given to Santa’s seventh reindeer was ‘Dunder’. Over the years, thanks to movies, songs and pop culture, Dunder was replaced with Donder, or even Donner.

“Christmas is a time for thinking about someone you haven’t in a while, so we thought it fitting to give this forgotten reindeer the spotlight,” he said.

The campaign will be supported by though owned channels, cinema, social, digital, print, radio and in-centre display advertising.

 




Please login with linkedin to comment

Christmas campaigns Host Havas Stockland

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]