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Reading: State Of Origin Hype Turns Nasty As Media And Even OOH Weighs In
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B&T > Marketing > State Of Origin Hype Turns Nasty As Media And Even OOH Weighs In
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State Of Origin Hype Turns Nasty As Media And Even OOH Weighs In

Erin M Doyle
Published on: 17th June 2015 at 11:24 AM
Erin M Doyle
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With the second game of the 2015 State of Origin being played tonight in Melbourne, media channels and politicians on both sides have really started to pull some punches.

NSW

The Daily Telegraph – Wednesday 17 June 2015 #DailyTelegraph pic.twitter.com/UiT0Qoddln

— Aus Front Page (@AusFrontPage) June 16, 2015

getimage

Cheeky billboards

Billboards promoting how amazing NSW is have been banned from Melbourne and Brisbane airports. The billboards, proposed by Premier Mike Baird, featured the slogan “NSW, We actually build infrastructure, Come and invest where things get done.”

According to a News Corp publication, a Brisbane Airport spokesperson said: “The ad implies infrastructure isn’t being built in Queensland. As a company that’s investing $1.3 billion in major new infrastructure [including] a new runway just a stone’s throw from where the ad was to be placed on the very same site, we reserved the right to reject it.”

A Melbourne Airport spokesperson said: “The billboard was declined as Melbourne Airport is proudly Victoria’s gateway and is also one the state’s largest private investors providing hundreds of jobs. We are proud and passionate supporters of our great state of Victoria.”

QLD 

The @couriermail does not miss (via @bennett_mason) pic.twitter.com/wDJUprjHiW — Mark Di Stefano (@MarkDiStef) June 16, 2015

Gold Coast Bulletin – Wednesday 17 June 2015 #GCBulletin pic.twitter.com/qrCya4AtEM

— Aus Front Page (@AusFrontPage) June 16, 2015

The Courier Mail – Saturday 13 June 2015 #CourierMail pic.twitter.com/wbQ8bsV3IP

— Aus Front Page (@AusFrontPage) June 12, 2015

Have you seen any funny media cover about the State of Origin? Tweet us a picture @bandt

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Erin M Doyle
By Erin M Doyle
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Erin Doyle is an experienced digital marketing specialist and comms expert.

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