Start-Up RingAround Launches Thanks To Dentsu Aegis Network Win

Start-Up RingAround Launches Thanks To Dentsu Aegis Network Win
SHARE
THIS



After taking out Dentsu Aegis Network’s in-house idea incubator competition, Brainbox, in 2017, RingAround has launched.

Developed to take the hassle out of filling last minute shifts, RingAround is a mobile app that helps business owners save time when a member of their team cancels a shift at the last minute.

RingAround broadcasts available shifts to team members, prompting them to respond if they are available.

To date, RingAround has signed up a number of users across verticals including the, hospitality, healthcare and security industries, as well as local sporting organisations and retailers, with users from businesses as large as Aldi already using the product.

Now that RingAround has launched, its creators are looking towards promoting the product, starting with a campaign on Facebook to drive user uptake.

Now in its second year, Brainbox was developed by DAN with the simple goal of bringing great ideas to life.

Ideas are judged on the key areas of originality, impact, practicality, measurability, development process and applicability.

Isobar Group CEO & head of innovation DAN ANZ Konrad Spilva said: “I’ve been fortunate enough to play a small part in guiding the RingAround team over the past year of product development and it’s been very satisfying to see this product come through to launch stage.

“RingAround provides a practical solution for anyone trying to coordinate shift workers and we think there’s a huge opportunity for growth given today’s workforce moving to a more casual construct.”

RingAround team member Kristen Le added: “We’ve been really pleased with how RingAround has progressed so far.  Since launching we’ve picked up quite a few organic users, and we’re now looking forward to the next stage, which will be running our first marketing campaign across Facebook.

“Watch this space.”

Brainbox is a flagship initative of DAN’s Innovation Council, an inter-agency cohort of senior leaders charged with driving the Group’s commitment to innovative ideas and thinking, for the benefit of clients and staff across Australia and New Zealand.

As well as the $100,000 investment from Dentsu Aegis, the team was given a day per week for six months to bring the minimum viable product to life, and $15,000 worth of Facebook advertising.

Please login with linkedin to comment

dan denstu aegis network ringaround

Latest News

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both worked together at Accenture Interactive, before co-founding Reactive a digital agency bought by Accenture in 2016, now they’ve combined their knowledge and expertise to create Summon. Summon offers […]

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games
  • Media

Hootsuite Shares The Top Social Media Trends Of The Tokyo 2020 Paralympic Games

To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches
  • Advertising

SOON, Think Tank Giving Insights Into Future Trends, Officially Launches

SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast
  • Media

iHeartPodcast Network Australia Launches SAS Australia Debrief Podcast

ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]

Rakuten Advertising Shares Blueprint For Affiliate Marketing
  • Technology

Rakuten Advertising Shares Blueprint For Affiliate Marketing

Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne
  • Media

EngageTV Launches Metro Connected TV Campaign In Sydney And Melbourne

EngageTV, Australia’s most sophisticated CTV & BVOD service partner, has today launched a Sydney and Melbourne metro Connected TV campaign to help business owners and marketers better understand what can be achieved with CTV.

by B&T Magazine

B&T Magazine
Adland State Of Originality To Return For Nine’s 2022 Origin Series
  • Media

Adland State Of Originality To Return For Nine’s 2022 Origin Series

Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]