After taking out Dentsu Aegis Network’s in-house idea incubator competition, Brainbox, in 2017, RingAround has launched.
Developed to take the hassle out of filling last minute shifts, RingAround is a mobile app that helps business owners save time when a member of their team cancels a shift at the last minute.
RingAround broadcasts available shifts to team members, prompting them to respond if they are available.
To date, RingAround has signed up a number of users across verticals including the, hospitality, healthcare and security industries, as well as local sporting organisations and retailers, with users from businesses as large as Aldi already using the product.
Now that RingAround has launched, its creators are looking towards promoting the product, starting with a campaign on Facebook to drive user uptake.
Now in its second year, Brainbox was developed by DAN with the simple goal of bringing great ideas to life.
Ideas are judged on the key areas of originality, impact, practicality, measurability, development process and applicability.
Isobar Group CEO & head of innovation DAN ANZ Konrad Spilva said: “I’ve been fortunate enough to play a small part in guiding the RingAround team over the past year of product development and it’s been very satisfying to see this product come through to launch stage.
“RingAround provides a practical solution for anyone trying to coordinate shift workers and we think there’s a huge opportunity for growth given today’s workforce moving to a more casual construct.”
RingAround team member Kristen Le added: “We’ve been really pleased with how RingAround has progressed so far. Since launching we’ve picked up quite a few organic users, and we’re now looking forward to the next stage, which will be running our first marketing campaign across Facebook.
“Watch this space.”
Brainbox is a flagship initative of DAN’s Innovation Council, an inter-agency cohort of senior leaders charged with driving the Group’s commitment to innovative ideas and thinking, for the benefit of clients and staff across Australia and New Zealand.
As well as the $100,000 investment from Dentsu Aegis, the team was given a day per week for six months to bring the minimum viable product to life, and $15,000 worth of Facebook advertising.
An ad by Nike Japan that covers issues of bullying and racism is facing severe online backlash, as well as calls to boycott the sports giant’s products. The two-minute spot, released by Nike Japan, centres on several teenage girls bullied in school over their race or other differences. In the end, they find their confidence […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]
Wavemaker, News Corp and South Australia Health collaborated to launch a Covid-Safe mask giveaway in time for Black Friday sales activating a campaign that would normally take 6-8 weeks in just 6-8 hours. Following the recent unexpected Parafield cluster that led to Adelaide’s lockdown, SA Health identified Black Friday – a key shopping event with […]
Salesforce boutique partner 8squad has hired former Australia Post senior executive Jessica Thompson in the new role of chief operating officer, to accelerate the company’s expansion. The company is now nearing 50 employees, gained within 18 months of launching, with 8squad helping Australian businesses and building platforms for innovative FinTech business launches. CEO Frank Cuiuli […]
iStock has released its top visual communications trends to help small and medium-sized businesses better plan their brand and performance marketing for 2021. Experts from across iStock have identified key emerging trends that they claim will resonate with consumers after a year of disruption—from major political events, the impact of COVID-19, effects of climate change, […]
Air New Zealand and Tourism New Zealand have today launched a new safety video, ‘Aotearoa, the 8th Wonder of the World’, to help support the domestic tourism industry. The new campaign sees destinations across the country put forward their submission to be named the eighth wonder of the world—plus, there’s even a bit of a […]
With the Australian government currently undertaking the most significant review to our data laws ever, smrtr’s co-founder and CTO Boris Guennewig explains what might be next for Australia’s privacy laws. Australia’s privacy laws look set for a significant shakeup following the ACCC’s inquiry into digital platforms. As part of the government’s response to the Digital […]
Only 11 per cent of marketing managers are happy with their public relations agency, staggering findings from a new IBA International report show. IBA International, a leading B2B marketing communications consultancy, has announced the findings of a primary research report, which examines the confidence of B2B organisations in their marketing and communications agency structures. It […]
DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]
Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]
Val Morgan Outdoor (VMO) has secured an exclusive large format tender with next-generation, iconic screens at one of Sydney’s key retail, commuter and entertainment destinations, World Square. With market leading technology, VMO will deliver the ultimate immersive experience in the form of truly intelligent, curved internal LED screens and a hero screen spanning 8 metres […]
It was announced today that Yeesum Lo will join 10 ViacomCBS in the newly created role of Head of Development. Reporting directly to Head of Programming, Daniel Monaghan, Lo will be responsible for identifying and developing locally produced Australian content across all channels and platforms in conjunction with the wider Network 10 team. Lo joins […]
On Friday 27 November Bunnings launched their biggest ever Christmas activation, which was created and brought to life by strategic brand, commercial and experiential agency Bastion EBA. To bring a little magic to this Christmas, the activation involved lighting up one of their Melbourne warehouses, Bunnings Warehouse Maribyrnong. This resulted in a spectacular Christmas lighting […]
TikTok has always been about bringing people together to inspire each other and share moments of joy. It’s also a place to find your community, no matter your interests. This has never been more important than in 2020. From devastating bushfires, to a global pandemic that introduced us to social distancing and loss, to community […]
VMLY&R NZ announces Fleur Head is stepping into the role of Managing Director VMLY&R New Zealand following the resignation of current MD James Mok. Head was previously Managing Director of VMLY&R Wellington. Wellington-based Head, who has more than 25 years agency and management experience across both the Auckland and Wellington markets, will lead VMLY&R NZ […]
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]
AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]