Starcom Appoints National Strategy Director

Starcom Appoints National Strategy Director
SHARE
THIS



Starcom Australia CEO Toby Barbour today announced the appointment of Graeme Wood as the agency’s new national strategy director.

Wood joins Starcom from m2m Media where he was head of strategy. He has more than 12 years’ experience in the media industry and has also previously worked with OMD in strategy and led the agency’s successful pitch for Frucor last year.

Graeme Wood

Born in the UK, Wood was also strategy director for Europe on the Mondelez account at Carat Global, responsible for communications strategy, media innovation and marketing effectiveness for clients Oreo, Philadelphia, Trident and Halls, among others. He has worked at media and digital agencies across clients in the FMCG, travel, finance, fashion and telecommunications categories, and was on the Institute of Practitioners in Advertising’s social media and training committees.

Commenting on Wood’s appointment, Toby Barbour said: “Wood brings a valuable skill set and unique mix of experience across digital content, data and social to lead and shape strategy for Starcom’s clients. In my new role as national CEO, Graeme’s appointment is another important step in building a skilled team to drive consumer experiences and business performance for our clients’ brands.”

Wood said: “I’ve been really impressed with the new model that Publicis Media is developing, with strong agency brands supported by deep capabilities in insights, technology and content. I’m hugely excited about helping to shape that vision for Starcom. My experience in media and digital agencies, which has always focused on solving business problems by ensuring that messy, social, irrational humans are at the heart of long term planning, is a natural fit for the next stage of the human experience agency.”

Wood’s appointment is effective immediately. He replaces Chris Vance who has joined the Starcom Global Leadership Team as Senior Vice President, Global Organisation Design.

Please login with linkedin to comment

iKnow

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.