Fine wine brand St Hugo, part of Pernod Ricard Winemakers, has partnered with Australian Formula One star Daniel Ricciardo to release DR3 x St Hugo – a limited edition series of fine wines.
The long-term partnership will see Ricciardo and St Hugo release new wines each year. The first drop of DR3 x St Hugo saw Ricciardo work closely with St Hugo chief winemaker, Peter Munro, to create a series of wines of outstanding quality.
In Emotive’s first work for St Hugo, the agency helped create this new fine wine brand, responsible for brand strategy, naming, visual identity, as well as the launch campaign and distribution strategy.
The launch campaign speaks to Daniel’s trademark cheek and was created specifically for his social channels and PR, with the release far exceeding sales expectations inside the first 24 hours.
Eric Thomson, Pernod Ricard Winemakers global marketing director said: “Daniel’s passion for everything is infectious and it became evident immediately when he began discussing wine with Pete and I, that we needed to help him create an outlet to express himself. The collaboration provides a vehicle for Daniel and the wines of St Hugo to introduce themselves to each other’s fans, through some of the best wines that Australia produces.”
Ben Clare, group creative director at Emotive added, “It’s one thing to promote a wine, but to help create a brand, alongside Daniel Ricciardo and St Hugo Wines no less, has been really rewarding.”
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]