South African Tourism Launches “Choose Your Adventure” Campaign

South African Tourism Launches “Choose Your Adventure” Campaign

Six of Australia’s leading travel influencers will put their experience in the hands of their audience via South African Tourism’s “Choose Your Adventure” Campaign.

South African Tourism and G Adventures have partnered to send six of Australia’s favourite social-media influencers on a Choose Your Own ‘G’ Adventures trip of a lifetime to South Africa.

Tailored to highlight the country’s reputation as an adventure playground, each influencer gives their audience complete control of what they get up to in the Rainbow Nation.

Using Instagram Polls, followers will have the power to vote on the exhilarating activity they most want them to participate in and by the next day, the influencers will find themselves at their next location, ready to take on the chosen activity.

The well-known influencers (pictured below) have a combined following of over 900,000 and include Brinkley Davies, Jorden Tually, ‘Polkadot Passport’ (featured image), Melissa Findley and ‘KoTravellers’ Kate and Oliver, as well as Oliver’s own channel ‘fathomlesslife’.

South African Tourism partners with G Adventures_smaller

Through G Adventures and their ethos for embracing authentic travel experiences, the team of six will travel from Durban to Cape Town, camping at incredible locations such as Chintsa and Storms River along the way.

At each destination, it is their audience that will decide what they do.

From bungee jumping to kayaking, each activity undertaken will be in the hands of the public.

The troop will also visit the !Khwa ttu San Cultural Centre where they will take part in an immersive educational experience at the centre.

During the visit, the influencers will have the opportunity to learn about the San culture* and language, and how it is being preserved in a progressively westernised world. !Khwa ttu San Cultural Centre is a ‘G for Good’ project, supported by their non-profit partner Planeterra.

South African Tourism has also appointed content creator, Sam Earp to accompany the travellers to document every step of the journey.

South African Tourism’s hub head for Australasia, Mosilo Sofonia said: “We’re so excited about this unique partnership whereby the itinerary for our fantastic group of influencers is in the hands of their audience whilst embracing all that a G Adventures tour has to offer.

“Through this campaign, we hope to bring to life a different side of South Africa and highlight that it’s a destination like no other, with an abundance of unforgettable experiences to choose from.

“We’re encouraging everyone to get involved; go follow our Facebook and Instagram channels and those of the influencers and get voting!”

G Adventures director of marketing for ANZ, Louise Laing said: “We’re excited to try something new and adventurous with this partnership, and it gives us the perfect opportunity to show Aussies and New Zealanders the epic adventures you have when you travel with us.

“More and more, we’re finding travellers are searching for the security and comfort of a small group tour, but the freedom and flexibility to make the experience their own.

“More than ever, our world deserves more Aussies flexing their adventurous spirit.

Laing concluded: “We are seeing strong growth in visits to South Africa and expect co-op activities like this will drive more interest in exploring this incredible destination.”

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]