Study: Social Media Ad Guidelines Not Understood By Majority Of Users

Study: Social Media Ad Guidelines Not Understood By Majority Of Users
SHARE
THIS



The recently introduced disclosure hashtags are seldom understood or noticed by social media users, according to a new study.

The industry report, published by The Exposure Co and titled ‘The State of Social Media and Influencer Marketing in Australia 2018‘, has found despite the regulations implemented last year which seek to be transparent about paid marketing ads, the majority of users do not understand them.

According to the research, “Six out of 10 participants said they did not know the meaning of #sp (sponsored post) or #ad.

“Interestingly, this is one of the recommended measures for disclosing sponsorships and paid partnerships on social media according to the Australian Association of National Advertisers Clearly Distinguishable  Advertising Best Practice Guide,” the study said.

sm

Despite the lack of understanding, the study found users who did know what #sp and #ad meant were generally positive of the content.

As per the study, “74 per cent of participants have positive or neutral feelings towards sponsored content on social media.”senti

In terms of brands, the study found Travel and Accommodation ranked most popular for Australian users.

According to the study, this “Corresponds with top influencer categories followed and popular products and services researched on social media.”

brands

The study then asked participants why they follow brands on social media.

Most people said they follow brands for product information, closely followed by inspiration and motivation.

“Almost half of the participants say they are motivated to follow brands for discounts and coupons,” it found.

brands1

The study also looked into which type of products they research most on social media.

The finding showed, “Travel & Accommodation and Fashion & Beauty were listed as the most popular categories for products researched on social media.

“This is in line with the two categories also being listed as the top categories of brands followed on social media.

“In contrast, 39 per cent of participants listed Technology & Electrical products as ones they would research on social media, whereas only 27 per cent of people follow brands in this category,” it added.

cater

Please login with linkedin to comment

brand company Facebook Instagram Social Media

Latest News

Simone Biles Makes History… Becoming The First Olympian With Their Own Emoji
  • Technology

Simone Biles Makes History… Becoming The First Olympian With Their Own Emoji

If you’ve been watching the Olympics these past few days, chances are you’ve probably come across the talent that is US gymnast Simone Biles. Biles has encapsulated viewers with her athletic jumps, flips and all-around gymnastic genius. As a result, Biles has also dominated social media feeds, with fans pouring out their admiration for the […]

by B&T Magazine

B&T Magazine
Australian Study Finds Guidelines Are Needed For Vaping On TikTok
  • Media
  • Technology

Australian Study Finds Guidelines Are Needed For Vaping On TikTok

A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views.  The study found that 63 […]

ESPN Secures Landmark Deal With NBL
  • Media

ESPN Secures Landmark Deal With NBL

ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series
  • Marketing

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series

Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]

Semi Permanent Sydney Announces New Dates For 2021 Festival
  • Marketing

Semi Permanent Sydney Announces New Dates For 2021 Festival

In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore
  • Advertising
  • Media

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore

Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]

Hootsuite Appoints Maggie Lower As Chief Marketing Officer
  • Marketing
  • Media

Hootsuite Appoints Maggie Lower As Chief Marketing Officer

Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]