B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Study: Social Media Ad Guidelines Not Understood By Majority Of Users
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Study: Social Media Ad Guidelines Not Understood By Majority Of Users
MediaTechnology

Study: Social Media Ad Guidelines Not Understood By Majority Of Users

Daisy Doctor
Published on: 17th May 2018 at 12:23 PM
Daisy Doctor
Share
2 Min Read
SHARE

The recently introduced disclosure hashtags are seldom understood or noticed by social media users, according to a new study.

The industry report, published by The Exposure Co and titled ‘The State of Social Media and Influencer Marketing in Australia 2018‘, has found despite the regulations implemented last year which seek to be transparent about paid marketing ads, the majority of users do not understand them.

According to the research, “Six out of 10 participants said they did not know the meaning of #sp (sponsored post) or #ad.

“Interestingly, this is one of the recommended measures for disclosing sponsorships and paid partnerships on social media according to the Australian Association of National Advertisers Clearly Distinguishable  Advertising Best Practice Guide,” the study said.

sm

Despite the lack of understanding, the study found users who did know what #sp and #ad meant were generally positive of the content.

As per the study, “74 per cent of participants have positive or neutral feelings towards sponsored content on social media.”senti

In terms of brands, the study found Travel and Accommodation ranked most popular for Australian users.

According to the study, this “Corresponds with top influencer categories followed and popular products and services researched on social media.”

brands

The study then asked participants why they follow brands on social media.

Most people said they follow brands for product information, closely followed by inspiration and motivation.

“Almost half of the participants say they are motivated to follow brands for discounts and coupons,” it found.

brands1

The study also looked into which type of products they research most on social media.

The finding showed, “Travel & Accommodation and Fashion & Beauty were listed as the most popular categories for products researched on social media.

“This is in line with the two categories also being listed as the top categories of brands followed on social media.

“In contrast, 39 per cent of participants listed Technology & Electrical products as ones they would research on social media, whereas only 27 per cent of people follow brands in this category,” it added.

cater

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: brand, Facebook, Instagram, Social Media
Share
Daisy Doctor
By Daisy Doctor
Follow:
Daisy Doctor was a journalist at B&T from 2017 - 2019. She is also a Social Media Manager & Podcast Host.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?