Snooze Launches ‘A Great Day Starts With A Good Night’s Sleep’ Campaign Via Bellwether Agency

Snooze Launches ‘A Great Day Starts With A Good Night’s Sleep’ Campaign Via Bellwether Agency
David Llewellyn
By David Llewellyn
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Australian mattress and bedroom furniture retailer Snooze reminds Australians that ‘A great day starts with a good night’s sleep’ in a new campaign via Bellwether Agency. The new campaign reminds Australians that you can get more out of your days by getting more out of your nights.

The campaign will launch over the Australian Open in February and will be run nationally through TV, radio, digital, social, and in-store. It’s the second major work from Bellwether since commencing working with Snooze in early 2020.

The campaign includes a 45 and 30, and a series of 15-second commercials, shot by director Paul Nevison.

Andrew Crook, Bellwether Creative Director said, “we remind the audience that sleep provides the fuel that helps us to get the most out of our days, without sounding too worthy or preachy.  We almost place too much importance on what we do during the daylight hours trying to be healthier. This idea is a gentle reminder that, while we are giving life a red hot go, to not forget about the importance of our nightly recharge.”

Doni Davies, Snooze GM Marketing said, “sleep is one of those things we all know we need more of yet continue to neglect. We seem to spend every waking hour trying to be healthier versions of ourselves, when it’s sleep that helps us do all these things in the first place. At Snooze, we help people in their search for a better sleep, a more rested start to the new day”.

Andrew Crook, Bellwether Creative Director said, “we show everyday Australians attempting to improve their health and well-being, even if the outcome doesn’t go strictly to plan. This is what makes the message relatable to our audience.  It’s about people attempting to be a fitter healthier version of themselves, without being too perfect”.

CREDITS

Agency: Bellwether Agency

Strategy Director: David Llewellyn
Executive Creative Director: Andrew Crook

Art Director: Trevor Darby

Writer: Andrew North

Agency Producer: Jules Callan

Client: Snooze
General Manager Marketing: Doni Davies
Media Agency: Starcom

Production Company: Sweetshop

Director: Paul Nevison

Managing Director: Edward Pontifex

Executive Producer: Greg Fyson

Producer: Tom Davies

DOP: Jason Hargreaves

Art Director: Helen O’Loan

Offline: Arc Edit

Editor: James Ashbolt

Post Producer: Freya Maddock

Original Music – Brett Shaw

Colourist – Martin Greer

Sound Mix – Paul McCosh @ Viva Sound

Photographer – Garth Oriander

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