Snooze Encourages Aussies To ‘Create Your Comfortable’ in New Campaign Via Whippet

Snooze Encourages Aussies To ‘Create Your Comfortable’ in New Campaign Via Whippet

Melbourne-based brand transformation agency Whippet has created a new brand platform and integrated campaign for leading Aussie bedroom retailer Snooze.

The campaign will run nationally through TV, radio, digital, social and in stores, and is the first work from the agency after a successful pitch in March.

The new work heralds a shift for Snooze as the brand launches its proprietary system, the Snooze Profiler, under a new brand platform that establishes Snooze as the destination for expert advice on all things comfortable, starting with a bed.

The campaign includes two 15-second TV commercials shot by director Tracey Rowe, featuring a range of bed lovers basking in the comfortable positions that are unique to them.

Whippet executive creative director Tod O’Reilly said: “Snooze is a well-known Australian brand with great values, and with this work we had a great opportunity to help drive a shift in perception that will continue over time.”

Simon Beaty, managing director at Snooze Australia, said: “The introduction of the Snooze Profiler takes Snooze to the next level and maintains the brand as Australia’s leading bedroom specialists.”

Snooze Australia’s brand, content and campaign manager, Irene Tutek, said: “We’re thrilled with the work Whippet has developed within an extremely tight timeframe.

“It was a pleasure working with a senior and nimble team who understood our current challenges and were able to deliver a flexible platform that can evolve with our business.”


Client: Snooze

Managing director: Simon Beaty

National marketing and brand manager: Sarah Baxer

Brand, content and campaign manager: Irene Tutek

Agency: Whippet

Executive creative director: Tod O’Reilly

Senior art directors: Reuben Cirugeda and Rebecca Williams

Copywriter: Oliver Ward

Senior designer: Pete Forbes

Senior account director: Lisa Turnbull

Senior producer: Tania Templeton

Production company: K & K McGrath

Director: Tracey Rowe

Producer: Kevin McGrath

Production manager: Ema Thornell

Post-production: Abe Wynen

Music: Uncanny Valley


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