Australian bedroom retailer Snooze has chosen retail brand transformation agency Whippet to lead its next marketing drive, following a competitive pitch.
Irene Tutek, Snooze Australia’s brand, content and campaign manager, said: “We really liked how Whippet brought the whole story together and gave us a new platform to communicate from.”
Snooze managing director Simon Beaty added: “They showed a great understanding of our business and how to take our next chapter to market.”
Commenting on the appointment, Whippet founder Steve Stoner said: “We’re looking forward to working with Snooze over the next few months. It’s a great opportunity to transform a well-known Australian brand and give it a new lease of life in customers’ minds.”
The new marketing activity begins with an integrated campaign bringing to life Snooze’s new brand positioning.