Small Business Radio Eagle Waves Gets A Boost In 2015 With Rebrand

Small Business Radio Eagle Waves Gets A Boost In 2015 With Rebrand
SHARE
THIS



Australia’s radio station for small business, Eagle Waves Radio, has been given a boost with the announcement that it has merged with small business magazine, My Business. The network will be re-branded My Business Radio powered by Eagle Waves, and will return in February 2015.

Eagle Waves Radio founder, small business leader and award winning entrepreneur, Angela Vithoulkas, said: “In Australia there are over two million startups, small and medium businesses who don’t always have the time, access to resources or the expertise required in order to stay current with legislative, regulatory and industry trends that directly impact their business. Eagle Waves started in 2012 as a voice for these businesses, providing live online content and podcasts across a variety of in-demand topics.”

“We have built a loyal audience and I am pleased that we can continue to expand and broaden our content through our partnership with My Business,” Vithoulkas said.

My Business celebrated its 23rd anniversary this year and speaks directly to the SME sector via its monthly magazine that is distributed in both print and digital format and through its website, a weekly e-newsletter, social media platforms and its annual prestigious Business Awards that recognise small business excellence and innovation.

My Business, CEO, Steve Maidens, said, “Following 12 months of collaboration with Eagle Waves Radio we are excited to be taking our involvement to the next level. As the popularity of online radio grows, our objective is to be a ‘go-to’ source for small to medium business owners wanting to learn, share and empower each other to succeed and flourish.

“This new initiative will provide an opportunity to cover a broader number of topics and subject matter that are not addressed in depth by the mainstream media organisations. We will also offer members of the SMEA the opportunity to promote and profile their businesses to a wider audience and prospective clients,” Maidens said.

When My Business Radio powered by Eagle Waves returns to the air on February 1st, listeners will be welcomed by several new hosts providing educational and informational content that will be digitally recorded and made available as podcasts. The new format will allow for industry leaders and government officials to engage directly with the audience, ensuring that My Business Radio powered by Eagle Waves continues its role as the voice of small business in Australia.

Please login with linkedin to comment

Condom Pixelcase STW Group

Latest News

Close-up of female hands touching buttons of black computer keyboard
  • Marketing
  • Media

Australian Freelancers Prefer Writing About Marketing And Finance, According To New Report

ContentGrow has released a new study titled The State of APAC’s Freelance Writer Economy 2021. The tech company surveyed 1,200 freelance writers and journalists across seven key markets on the bloc: Singapore, Indonesia, Philippines, Hong Kong, China, India, and Australia. The report includes actionable intel on things like rates, languages, and popular niches for content […]

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]