A panel of leading radio producers from some of Australia’s most popular AM and FM radio shows and self confessed digital media geek, Jules Lund will share their expertise in sessions at this year’s National Radio Conference.
Heidi Murphy, senior producer of Neil Mitchell’s Morning Program; Jay Mueller, Triple M’s Hot Breakfast, executive producer; Laura Viglino, executive producer of WSFM 101.7’s Jonesy & Amanda In The Morning and Elle Conwell, executive producer of Nova’s Kate, Tim and Marty, will come together in the session “Contacts and Connections”.
The producers behind some of Australia’s most successful radio shows will explain how they track down and secure guests, come up with program ideas and work with their on air talent. They will reveal what makes a good radio guest and how they developed their ‘little black book’ of contacts for some of the most sought after guests both internationally and in Australia.
In the digital world, a year is a lifetime; back by popular demand at this year’s conference is Southern Cross Austereo presenter and self confessed multimedia junkie, Jules Lund with the session “Can Social Media Survive Monetisation?”
Last year Lund shared strategies that made ‘The Fifi & Jules’ Facebook page the most engaged in the country. He challenged the radio industry to make their digital portfolio a higher priority. Fast forward to the present, and his session will outline the dramatic changes within Facebook, Twitter & Instagram.
He will explain why social media’s organic growth has been stemmed, and whether the days of using social as a free marketing tool are over.
Joan Warner, chief executive officer of Commercial Radio Australia said: “We are very lucky within the radio industry to have a wealth of talent willing to share their experience at this year’s conference.”
“Contacts and Connections” and “Can Social Media Survive Monetisation?”, and the launch of the $25 million industry-wide radio brand campaign presented by Eardrum founding creative director, Ralph van Dijk, CRA Brand Committee chairman and chief executive officer of Australian Radio Network (ARN) Ciaran Davis, are just three of the more than 20 sessions in this year’s National Radio Conference program to be held in Melbourne at the Grand Hyatt on 17 October. Further conference speakers will be announced in the coming weeks.
The conference is followed by the 26th annual Australian Commercial Radio Awards on the 18 October at the Melbourne Convention and Exhibition Centre.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]