Seedooh Partners With Posterscope To Develop Agency Platform
Seedooh has agreed to provide its independent, out-of-home (OOH) campaign delivery reporting and verification technology platform to OOH media buying agency Posterscope.
The new agreement means Posterscope and its clients will have the opportunity to assess the value of complete, connected OOH delivery data, while participating in feedback that will be incorporated into the final production version of the platform, to be released in the last quarter of 2018.
Seedooh founder and CEO Tom Richter said: “Posterscope is Australia’s only OOH specialist agency and has a highly developed understanding of how to achieve the best returns for clients in the fast-changing sector.
“Posterscope has been engaged in the Seedooh journey for some time, having recognised early the importance of timely, connected data in the present and future of OOH and location-based communications.
“We’re delighted that Posterscope and its well-informed client base will play an important role in further developing the Seedooh buy-side solution, and benefit from being our first customers with access to complete campaign reporting data.”
Posterscope managing director Bryan Magee said: “The third-party verification of OOH delivery has been an issue that Posterscope has been looking to address for some time.
“Being part of a network that is the biggest global buyer of OOH inventory means that we have the ability to look at every market, and at this point in time, we believe that Seedooh offers the most complete solution for clients.
“This is an industry challenge that needs a transparent solution that gives clients comfort they are getting what they are paying for.”
By the final quarter of 2018, all advertisers will have the ability to access all of their verified classic and digital OOH campaign delivery data through a single dashboard in near real time via the Seedooh Agency and Advertiser platform.
Already, oOh!media (and soon JCDecaux) utilise Seedooh’s Media Owner platform to report campaign delivery to their customers across both OOH formats.
Joe Copley, partnerships director at Seedooh said that, as well as JCD and oOh!, the platform is also receiving source-connected campaign booking, playout and installation data from APN Outdoor and Adshel, with most other Australian media owners in the final few weeks of integration and testing.
“In order to give agencies and their clients the complete picture of every campaign from booking to delivery, the Seedooh Agency and Advertiser platform will aggregate their full campaign data into a single, standardised view.
“One advantage of aggregation at this scale means that agencies can access all their campaign delivery data in a single place, for a fraction of the cost of alternative, partial campaign checks which invariably use disconnected and unverified systems,” he said.
“Overall, this is a really significant step forward in the use of technology and also of collaboration in OOH. The improved access to campaign delivery data, with additional confidence through verification, will be positive for all parties.”
In addition to Posterscope, Seedooh is also working with other agency groups and their clients to help determine the value in a complete transparency solution for OOH.
Latest News
Medallia Appoints Heather Paterson As ANZ Country Manager
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Spikes Asia Brings Spikes Awards Forward To February 2021
Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]
Finalists In Round One Of 2020 Australian Effie Awards Announced
Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]
IAS And Channel Factory ‘Channel Science’
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]
WPP AUNZ Launches Secrets & Lies Podcast Series
WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured). The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]
Google Presses Play On Programmatic Audio
If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.
10’s Axing Fallout: Kerri-Anne Calls It “Heartbreaking”
Grant Denyer to host the news, weather, The Project, The Bachie, Family Feud & Saturday Night Rove following 10's cuts.
Indie Agency Hardhat Wins Vision Australia Creative Account
Hardhat celebrates Vision Australia win with a VB case & Jägermeister. Thankfully, no reports of anyone getting blind.
Prince Harry Compares Social Media And Online Advertising To Lead Paint
The errant Royal has weighed in to the advertising debate. His grandmother apparently still hates his wife, however.
Tuesday TV Wrap: Masked Singer Already On The Up Following Okayish Debut
Forget all about yesterday's kerfuffle, declares 10; instead look at these big, new, shiny numbers over here instead.
Westpac Group Partners With Verizon Media DSP For Omnichannel Solution
Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]
Mark Lollback Joins The Foodbank Australia Board
Mark Lollback proves he's Mr Nice Guy. Although, Mrs Lollback wishes he'd turn his socks in the right way before wash.
Now That’s Whopper Protection! You Can Now Get Your Burger King Order Printed Directly Onto A Face Mask
Burger King face masks not only provide CV-19 protection, it also protects against that vile stench in its restaurants.
Adobe Analytics Adds Mobile App
If there's anything to be said about the Adobe company, it doesn't sit on it laurels. Discover its latest gizmo here.
Nova Cuts 70 Employees Amid Pandemic
All B&T will say here is, whoever decided having Szechuan bat for dinner was a good idea has a LOT to answer for.
Introducing The Women Leading Tech Product Finalists
B&T doesn't like the phrase "stellar line-up", but it's been forced upon us with these Women Leading Tech finalists.
Barbra Streisand Lends Voice To Campaign Calling On The LGBTQI+ To Oust Trump
One need only attend the B&T staff interoffice karaoke competition to know of our unflinching affection for Babs.
“The Value Needs To Be There For Everyone”: Osher Günsberg On The Three-Way Exchange Of TV Show Sponorship
Thankfully, Osher was spared 10's purge yesterday. Otherwise B&T would look like right fools wheeling this out today.
Sleep Apnoea Tackled In Witty Work From ResApp Health & Isobar
Sleep apnoea ranks alongside haemorrhoids and constipation in the humour stakes, so it's hats off to the agency here.
Man Of Many Appoints Tim Fernandes As Sales & Partnerships Manager
Man Of Many announces new sales and partnerships manager who, without even a hint of irony, is actually a man.
“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue
When it came to the artistic nuances of raw sausage photography, nothing could hold a candle to the Coles catalogue.
Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking
Concious of our own drinking habits at B&T during lockdown, "margarita hour" has been moved from 10.30am to 10.45am.
How To Get Out Of A Cashflow Crisis
Here's top tips on getting out of a cashflow crisis that don't include robbing the kids' moneyboxes or a 7-Eleven store.
BWM Dentsu’s Haystac Launches As The Social Relations Agency
Haystac relaunches as a "social relations agency" which, it's quick to stress, doesn't include a match-making component.
Another Win For The Hindus As Ganesh Mini Skirt Latest To Face The Chop
If B&T has become anything, it's now your one-stop-show for the latest angry Hindu news.
Nielsen Data: ABC Tops Digital News Rankings
'Wood Whittlers Weekly' and 'The Pigeon Fancier Gazette' shock omissions from latest Nielsen news site rankings.
Victorian Government Rolls Out Sobering COVID-19 Campaign Via M&C Saatchi Melbourne
It's yet another sobering CV-19 ad, amid reports the Grim Reaper's publicist is starting to field some genuine interest.
Dating App Thanks Masturbators For Resisting Lockdown Sex In Colourful New Campaign
Here at B&T we strongly endorse the notion that chronic masturbation sends you blind. Hence our white stick & Labrador.
Switch Digital Nabs Simonds Homes Account
Switch Digital snares Simonds Homes account which, B&T can confirm, is no way affiliated with Mr Red Symons.
