B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Channel 10
  • Cairns Hatchlings
  • WPP
  • oOh!Media
  • Anthony Albanese
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: See How Smoking Tar Actually Affects You In New Outdoor Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > See How Smoking Tar Actually Affects You In New Outdoor Campaign
Advertising

See How Smoking Tar Actually Affects You In New Outdoor Campaign

katherine.mackenzie
Published on: 23rd November 2015 at 11:46 AM
katherine.mackenzie
Share
2 Min Read
SHARE

The Cancer Institute NSW has launched a campaign that will see outdoor media provider Adshel’s bus shelters in Sydney powerfully illustrate the detrimental effects smoking can have on a smoker’s lungs with an aim to encourage them to quit.

In Hurstville, a bus shelter will feature an outline of the human body in which black ‘tar’ liquid pumps in and out of custom built ‘lungs’.

At Brighton- Le-Sands, a bus shelter will feature a custom-built display case with a 3D cancer-affected set of lungs.

Both sites are also utilising near field communications (NFC) technology via a QR code which, when scanned on a mobile, will take the commuter to iCanQuit.com.au.

The sites were selected based on a combination of research and insights including Roy Morgan’s Helix Personas (a psychographic audience targeting tool).

Manager of Cancer Prevention at the Cancer Institute NSW Anita Dessaix said: “Each year in NSW, about 46,000 people are hospitalised and more than 5,000 people die as a result of smoking. It is important to have a range of ways to support smokers to quit and this campaign is part of a number of tobacco control measures aimed at driving down the smoking rate and in turn the numbers of people being hospitalised and dying from tobacco-related disease. The installations help to demonstrate the harm smoking can do to a person’s lungs. They creatively depict these effects and target communities with our messages.”

Adshel sales and marketing director David Roddick said: “To create a campaign like this is a powerful illustration of Adshel’s capabilities in helping clients engage audiences in ways that stand out. We are delighted to be playing a part in messages promoting a healthy lifestyle in NSW communities.”

The outdoor campaign will be live until the 27th December.  Television and online activity will finish earlier, on the 19th December.

Campaign credits:

Creative agency: LOUD

Media agency: UM

Production: Adshel in-house

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Australian Commercial Radio Awards, Central Station, kylie rogers
Share

Latest News

Seven West Media’s News Boss Departs To Lead Perth Bears
15/05/2025
Cairns Is Booming, Your Business Could Too
15/05/2025
TV Ratings (14/05/2025): Home & Away Drama Keeps The Drama Rolling On Quiet Ratings Night
15/05/2025
Paramount+, Volvo Cars, Stayz & Hahn Among Val Morgan Cinema Partners On Mission: Impossible 8
15/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?