This Halloween season, consumers were obsessed with Star Wars costumes according to data released by SLI Systems, a worldwide e-commerce provider for mid-to-large size Internet retailers and B2B sites.
SLI studied site search activity across e-commerce costume retailer websites based in the U.S., Canada and Australia, analysing a total of more than 10 million consumer searches taking place between Sept 1 and Oct 20, 2015.
“Blockbusters are again leading costume trends this year and Star Wars is an unmatched force with nearly 37% greater interest than Minions – the next closest film. Anticipation of Star Wars: The Force Awakens is clearly attracting new generations, adding to decades of loyal fan numbers,” said SLI CMO Tim Callan.
“When the SLI data team compared the most popular site search terms across costume retailer websites using our Learning Search® service, they found interest in current events as well. For instance, searches for ‘Trump’ increased significantly, with 33x more searches than the same timeframe in 2014,” added Callan.
The Top 5 Most-Searched Movie-Themed Costumes of 2015, in order:
- Star Wars (combines searches for Leia, Darth Vader and other characters)
- Minions (includes searches for Despicable Me)
- Frozen (includes searches for Elsa, Olaf and other characters)
- Marvel Universe (includes Hulk, Thor, Ironman, Spiderman and other characters)
Additional findings from the 2015 Halloween Costume Site Search study include:
The top three most popular non-movie searches in order, were: witch, pirate and zombie
- Teenage Mutant Ninja Turtle-related searches remain popular but missed the Top Five movie-themed list, coming in 6th place
- Supergirl (and Superwoman) was 3.5x more popular than Trump and nearly 5x more popular than Ironman, the least popular Marvel super hero this season
- Searches for “Trump” stood out this season, with 38 per cent more searches than Marvel’s Ironman
- Spiderman was the most popular Marvel super hero
- Maleficent saw 3x the searches, compared with (Princess) Leia