Scaleup Mediafund, Australia’s only dedicated media for equity fund, has announced e-commerce platform Hey You as its latest investment recipient.
Hey You is a partnership of two start-ups – social media app developer Posse and mobile ordering and payment platform Beat the Q.
The platform connects food, bar and café outlets through personalised online relationships, offers the ability to beat the queue by ordering and paying online, and provides access to loyalty benefits and the discovery of new outlets.
Over the past two years, Hey You has developed a large growing customer and merchant base that has already processed its eight millionth customer order.
Scaleup Mediafund will work directly with Hey You to provide advertising inventory and assist with the execution of its first significant media campaign, with a focus on expanding the platform’s customer base and brand.
Michael Lamont, fund manager at Scaleup Mediafund, said: “Hey You is a fantastic opportunity for Scaleup Mediafund to ramp-up the growth of this great product and contribute to creating a large business.
“We will work with Hey You over the year to ensure that it gets the best outcome that our advertising fire power can deliver.”
Hey You CEO Shaun Cornelius said: “We are excited to be working with Scaleup Media Fund on our first major media campaign. Hey You has enjoyed strong organic growth to date, and now is the right time to build our brand awareness and grow our active customer base.
“The media investment by Scaleup Media Fund provides us with access to a significant, relevant media pool, as well as insights from the team.”
Scaleup Mediafund was established in August 2016 and is backed by News Corp Australia, NOVA Entertainment, FOX Sports Australia and the Ten Network.
The dedicated media-for-equity fund gives Australian start-up businesses access to advertising and marketing inventory to take their message to Aussie audiences in exchange for a minority shareholding.
Suzzanne Laidlaw (pictured below) is an internationally accredited business coach, global leader in business planning and author of the new book, “What’s Your Plan?”. In this guest post, Laidlaw argues that examining your competitors might be just as important for post COVID-19 success as examining your own… The industries around you are always changing, new […]
SBS has appointed George Savvides AM as the new SBS Chair, as announced by the Minister for Communications, Cyber Safety and the Arts for Communications, Paul Fletcher MP, today. SBS Managing Director, James Taylor; said: “On behalf of the Board and SBS, I’d like to congratulate George on his appointment. Since being appointed as Deputy […]
Tasmania’s Hobart-based Mercury has decided to rearrange the Australian map by moving itself onto the mainland and pushing Victoria off. As Victoria’s rise in COVID-19 cases continues, the Tassie newspaper decided to take matters into its own hands and physically banish the state, placing Tasmania between South Australia and NSW instead. Rivalry between Australian states […]
QUT’s long-term partner BCM has developed brand and student recruitment campaigns for the university for the past 19 years, featuring real student stories about their QUT experiences and real-world success as graduates. But what makes this year different? To reflect QUT’s vision for 2020, BCM has revisited the ‘classic’ QUT graduate success story formula, but […]
To coincide with the launch of Seven’s Big Brother, creative performance company Kargo has announced the findings of its launch campaign for the program, utilizing the advertising industry’s only mobile, 100% share of voice Branded Takeover solution. Working with a variety of publishers, Channel 7 harnessed Kargo’s Branded Takeover campaign during promotion for the new […]