Southern Cross Austereo (SCA) has selected Brightcove’s Video Cloud platform as the foundation for its online video offering.
SCA’s partnership with Brightcove will enable the radio network to publish videos faster through a single, integrated video platform to manage its entire content workflow.
Furthermore, Brightcove’s custom analytics will allow SCA to gain insights into how its video content is consumed across its multiple brands, including The Hit Network and Triple M. These insights will also form the basis of future content strategies to ensure SCA is publishing engaging content for viewers.
SCA is also leveraging Brightcove’s integration with leading ad servers to increase the performance of ads inserted in video content, as well as its soical video management and distribution solution, Brightcove Social, which enalbes SCA to edit, publish and track videos in the native playback environments of Facebook, YouTube, Twitter, and company websites from the Brightcove Video Cloud portal.
Paul Strasser, director of digital video product at SCA, said: “We turned to Brightcove because we needed the best-in-class video platform, and we needed it fast.
“Our previous provider gave us an unrealistic window of time to migrate off their platform and Brightcove stepped up to the challenge. The migration process was incredibly quick – within a week, we were up and running on the new platform with our entire video library, which meant we could see results almost immediately.
“Beyond just the technology itself, the level of engagement and support from Brightcove is incomparable to our past experiences. We’ve already seen a significant improvement in the way we manage and publish video content to our audience, and are positive we’ll continue to see even greater results thanks to Brightcove.”
Mark Stanton, vice president of Brightcove’s Australia and New Zealand division, said SCA’s migration to the platform further solidifies its industry position in Australia.
“We now power the video content for all national commercial FM radio stations and four out of five of the top broadcasters in Australia and New Zealand, making us the partner of choice for leading media companies,” he said.