Waking up on Sunday morning with a sore head, and a mouth feeling like sandpaper is a common occurrence around Australia. The extra beers or shots last night seemed like a good idea at the time, but you’re paying for it now.
Not-for-profit company Hello Sunday Morning wants to get drinkers to sober up to see Sunday morning, and has released its first national ad campaign to help achieve this with the tagline ‘Don’t let the day get away’.
The campaign features Kram, the drummer from Spiderbait, with a brand new track created specifically for the campaign. The ad showcases just how much you can achieve on a Sunday morning.
It was inspired by Qantas’ Feels Like Home campaign, which leans heavily on emotion.
George Saada, the man behind the Qantas ad, said: “It is a positive and upbeat piece of work that explores a side of emotion – happiness and joy – that no other anti-binge drinking ad has done. Hopefully that means it works and we can change our binge drinking culture.”
Hello Sunday Founder Chris Raine said the team had convened the best in the advertising business to produce the ad. “We want the video to encourage people to question their attitudes to alcohol and embrace an awesome Sunday morning, rather than hide under the doona with a hangover,” he said.
“It is directly supported by our new app, designed to change drinking behaviour in as little as two minutes a week. It’s all about building a world where drinking is a choice, not an expectation and where we have fewer hangovers and more brilliant Sunday mornings.”
The Wellness Rebellion with Maz Compton and Dr Sam Hay is a reset on everything we know about our health and wellness, uncovering the truth and debunking the trends with science-based wellness information to improve your everyday wellbeing. Each episode in the new weekly podcast series will see Compton and Dr Hay discuss a wellness […]
Growing up queer can be tough for many young people. Despite much progress, three out of four (75 per cent) Australian LGBTQIA+ youth still experience some form of bullying or discrimination. Indigenous Australians and those from non-English speaking backgrounds are the two most likely groups to experience discriminatory behaviours. Findings from the LGBTQIA+ Health Australia […]
Malcolm Treanor [featured] is the COO of Aussie media technology company WINR. In this piece, he looks at how the industry is moving to a first-party data model and what this might mean looking forward. It’s been almost 30 years since the first banner ad was served on the web. And my, how things have […]
Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]