SapientNitro has been named a leader among the most innovative agencies in Forrester Research, Inc.’s December 2014 report: The Forrester Wave: Innovation Agencies, Q4 2014.

This report reflects a new category that Forrester is calling “Innovation Agencies,” those agencies that they have deemed to be the best suited to help clients pursue their digital transformation objectives. Essentially, this report is validating a category we have been pursuing via our “new breed” positioning.

In the report, SapientNitro has been recognised as a leader in each area assessed, including: Current Offering, Strategy, and Market Presence. Receiving the top score overall in the Current Offering assessment, which looked at 18 sets of criteria designed to gauge each agency’s capabilities and approach to customer experience strategy, digital product and service development, and enabling marketer innovation.

SapientNitro’s strength in business consulting services and the ability to connect digital and physical touch points for consumers, stood out for Forrester, as well as combining business strategy and technology innovation to drive real-world solutions for our clients. Furthermore, based on feedback from our references, we were rated 4.8 out of 5 for Quality of Work.

“Being recognised by Independent Research company Forrester is a great honour and testament to the great innovative work we are creating for our clients in Australia and around the world to break boundaries where technology and story meet,” said Marcos Kurowski, managing director, SapientNitro Australia.