Sam Geer Appointed Initiative Chief Strategy Officer

Sam Geer Appointed Initiative Chief Strategy Officer
SHARE
THIS



Sam Geer (left in photo) is joining Initiative Australia as chief strategy officer. He has been with the IPG Mediabrands group for the past four years at UM Australia, most recently leading UM’s national strategy team that is credited with a strong role in UM’s consistent success.

Melissa Fein (right in photo), CEO of Initiative Australia, said Initiative would benefit enormously from Geer’s incoming strategic leadership. “At Initiative we interpret cultural data signals to help our clients’ brands, products and services improve their relevance with consumers,” said Fein.

She added, “Responding to these data signals helps generate ideas to fuel campaigns that create lasting impressions, helping our clients sustain long-term growth. Sam is naturally passionate about helping brands build strong cultural and strategic connections to people and we are thrilled he is joining us.”

With Geer heading UM Australia’s strategy, the business has been ranked number one for new client wins for the majority of 2018, achieved high satisfaction scores from clients and won the most award recognition of any agency in Australia across multiple categories. These accolades have included recognition on the global stage at Cannes, Global Festival of Media and Adweek’s International Media Campaign of the Year.

“My experience working with UM has been the most important of my career. The agency has great depth of creativity and insight in its strategy group and we’ve achieved a lot together. I am now looking forward to taking the next step in my career. Initiative is a truly progressive agency and their positioning around using data and tech to create ideas that grow brands through culture is tremendously exciting. I believe we can create the best work in market and will attract clients who want to do the same.”

Please login with linkedin to comment

Initiative Australia IPG Mediabrands sam geer

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine