Salesforce’s Marketing Cloud has been positioned by Gartner as a leader in its February 2017 Magic Quadrant for Digital Marketing Hubs. Placement was given to Salesforce for its Marketing Cloud, which empowers marketers to build and manage smarter 1-to-1 consumer journeys.
“Marketing Cloud has been transformative in enabling our customers across industries to deliver personalised experiences to consumers,” said Bob Stutz, CEO of marketing cloud and chief analytics officer, Salesforce.
“We believe Salesforce’s leadership position in the Digital Marketing Hubs Magic Quadrant further validates our vision for the future of marketing—where brands can deliver smarter journeys across the entire consumer lifecycle—not just in marketing, but also sales, service and commerce.”
Marketing Cloud provides a smarter and faster platform and ecosystem for marketers to deliver relevant, personalised journeys across channels and devices — enabling them to deliver the right message, at the right time, throughout all phases of the consumer relationship. Marketing Cloud includes integrated solutions for journey management, email, mobile, social and web marketing, digital advertising, audience segmentation, personalisation, content, and data management.
Over the last year, Salesforce extended its product offerings with revolutionary Marketing Cloud innovations including the new Marketing Cloud Lightning user experience, platform and ecosystem, Marketing Cloud Einstein for marketers to predict the optimal timing, channel, content and audience for any marketing message, the new Marketing Cloud mobile app and new data management capabilities with Krux.
According to Gartner, “a digital marketing hub (DMH) provides marketers and applications with standardised access to audience data, content, workflow triggers and operational analytics to automate execution and optimisation of multichannel campaigns, conversations, experiences and data collection across online and offline channels.”
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
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