Salesforce Positioned In The Leaders Quadrant Of The Magic Quadrant For Digital Marketing Hubs

Salesforce Positioned In The Leaders Quadrant Of The Magic Quadrant For Digital Marketing Hubs
SHARE
THIS



Salesforce’s Marketing Cloud has been positioned by Gartner as a leader in its February 2017 Magic Quadrant for Digital Marketing Hubs. Placement was given to Salesforce for its Marketing Cloud, which empowers marketers to build and manage smarter 1-to-1 consumer journeys.

“Marketing Cloud has been transformative in enabling our customers across industries to deliver personalised experiences to consumers,” said Bob Stutz, CEO of marketing cloud and chief analytics officer, Salesforce.

“We believe Salesforce’s leadership position in the Digital Marketing Hubs Magic Quadrant further validates our vision for the future of marketing—where brands can deliver smarter journeys across the entire consumer lifecycle—not just in marketing, but also sales, service and commerce.”

Marketing Cloud provides a smarter and faster platform and ecosystem for marketers to deliver relevant, personalised journeys across channels and devices — enabling them to deliver the right message, at the right time, throughout all phases of the consumer relationship. Marketing Cloud includes integrated solutions for journey management, email, mobile, social and web marketing, digital advertising, audience segmentation, personalisation, content, and data management.

Over the last year, Salesforce extended its product offerings with revolutionary Marketing Cloud innovations including the new Marketing Cloud Lightning user experience, platform and ecosystem, Marketing Cloud Einstein for marketers to predict the optimal timing, channel, content and audience for any marketing message, the new Marketing Cloud mobile app and new data management capabilities with Krux.

According to Gartner, “a digital marketing hub (DMH) provides marketers and applications with standardised access to audience data, content, workflow triggers and operational analytics to automate execution and optimisation of multichannel campaigns, conversations, experiences and data collection across online and offline channels.”

Please login with linkedin to comment

einsights Rob Creekmore

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]