Audience data platform Eyeota has hired Rubicon Project’s former vice president of engineering, Pieter de Zwart, as to lead its technology strategy.
Although based in LA, de Zwart will travel to the Asia Pacific on a regular basis to work with the local teams on how Eyeota interacts with regional advertisers and publishers/data suppliers.
He joins the company with more than a decade of ad tech engineering and management experience. Prior to Eyeota, he spent nine years at the Rubicon Project, where he helped scale the business from a 100-person start-up to a publicly-traded company.
De Zwart held several roles during his tenure at the Rubicon Project, most recently as VP of engineering, where he led the company’s header bidding and video initiatives.
He was also the founder and president of Prebid.org, an independent organisation designed to ensure and promote fair, transparent and efficient header bidding across the industry.
Peter Hunter, general manager of Eyeota in Australia and New Zealand, said de Zwart’s appointment is a coup for the company.
“At this time as our company’s growth continues to strengthen, we are thrilled to have someone with Pieter’s experience and knowledge on our team, and we look forward to his first trip down our way,” he said.
Eyeota CEO Kevin Tan said: “We are excited to welcome Pieter to Eyeota. His experience building teams and infrastructure across distributed markets in a growth stage company enables us to scale at greater velocity.
“His knowledge of the rapid evolving industry and deep relationships among tech leaders in the community allow us to better target the development of our audience platform for clients and partners in the US and across our global markets.”
Commenting on his appointment, de Zwart said: “Eyeota is at the nexus of an evolving ad and martech ecosystem as publishers realise the full potential of their data assets and buyers embrace buying high-quality, privacy-compliant audiences.