Audience data platform Eyeota has hired Rubicon Project’s former vice president of engineering, Pieter de Zwart, as to lead its technology strategy.
Although based in LA, de Zwart will travel to the Asia Pacific on a regular basis to work with the local teams on how Eyeota interacts with regional advertisers and publishers/data suppliers.
He joins the company with more than a decade of ad tech engineering and management experience. Prior to Eyeota, he spent nine years at the Rubicon Project, where he helped scale the business from a 100-person start-up to a publicly-traded company.
De Zwart held several roles during his tenure at the Rubicon Project, most recently as VP of engineering, where he led the company’s header bidding and video initiatives.
He was also the founder and president of Prebid.org, an independent organisation designed to ensure and promote fair, transparent and efficient header bidding across the industry.
Peter Hunter, general manager of Eyeota in Australia and New Zealand, said de Zwart’s appointment is a coup for the company.
“At this time as our company’s growth continues to strengthen, we are thrilled to have someone with Pieter’s experience and knowledge on our team, and we look forward to his first trip down our way,” he said.
Eyeota CEO Kevin Tan said: “We are excited to welcome Pieter to Eyeota. His experience building teams and infrastructure across distributed markets in a growth stage company enables us to scale at greater velocity.
“His knowledge of the rapid evolving industry and deep relationships among tech leaders in the community allow us to better target the development of our audience platform for clients and partners in the US and across our global markets.”
Commenting on his appointment, de Zwart said: “Eyeota is at the nexus of an evolving ad and martech ecosystem as publishers realise the full potential of their data assets and buyers embrace buying high-quality, privacy-compliant audiences.
“I seized a tremendous opportunity to join a seasoned and respected management team that is focused on building a global independent platform that enables clients to scale in their individual markets.”
Data science led marketing agency, Jaywing, has won the SEO account for online fashion retailer, Princess Polly, in both Australia and the United States, adding to its ever-growing eCommerce portfolio. The Sydney based agency will be managing the retailer’s search engine optimisation, with the aim of facilitating the brands growth in Australia and the US, […]
The Connect Agency has just announced the launch of their micro influencer booking agency, Connect Engage. The division will represent digital content creators in the kids and family; interiors; and health and wellness spaces to drive brand engagement and reach further. Connect Engage will work alongside the public relations, creative, and talent representation arms of […]
Cashrewards, today announced the appointment of experienced loyalty, data, digital marketing and ecommerce executive Bernard Wilson as its Chief Executive Officer. Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX. He joins from data science and artificial intelligence leader Quantium, where he was […]
As BritBox escalates its plans to launch in Australia later this year, joint venture partners BBC Studios and ITV announce the appointment of Moira Hogan as Country Manager. Tasked with leading the BritBox Australia strategy and team, Moira joins from Network 10, where she was Head of Content and Commercial Partnerships for Digital Media. She […]
Australian Energetic Beauty brand, Bean Body today launches its new campaign #BEANYBODY that breaks convention by featuring every bodies. Captured by Steven Chee and styled by Marina Didovich, with hair by Anthony Nader and makeup by Max May, the campaign features the completely unretouched new faces of Bean Body – 12 inspiring everyday women who […]
A new media platform servicing Australia’s burgeoning legal cannabis industry launches today. Cannabiz is the brainchild of Mumbrella co-founder and former CEO Martin Lane and KlickX founder Kim McKay. It will inform, educate and connect Australia’s legal cannabis sector through its website weekly newsletter, podcast, market intelligence, industry reports, networking events and business consulting services. As […]
Medallia today announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency. Customer feedback from Medallia Experience Cloud seamlessly integrates with behavioral data in Adobe Experience Cloud to deliver a single view of […]
“As marketers, we tend to overcook the storytelling process.” That was the message from Carlton and United Breweries head of creative and production Jonathon Bernard, during a special B&T Webinar on Storytelling at Scale, presented in partnership with Shutterstock. “Successful storytelling is the ability for a story to resonate and connect with its audience. As […]
oOh!media’s Queensland market position is set to be bolstered with the appointment of former ARN Sales Director Jamie Wood as the new leader of its Queensland sales team. An experienced and respected industry figure, Wood will enhance the capabilities of the local sales team while delivering strategic leadership and building customer relationships across the portfolio. […]
New research has examined the role of echo chambers in Australia and their impact on society, media and brands, offering guidance to marketers on how to escape the sea of sameness surrounding their industry. The independent study conducted by the human and cultural strategy team of FiftyFive5 and Nine’s marketing solutions division, Powered, examined the […]
Magnite, the merged company of Telaria and Rubicon Project, today announced James Young has been appointed as Managing Director for Australia, where he will be responsible for growing the business in the country. James held the role of general manager for Telaria in Australia prior to the merger of Telaria and Rubicon Project, where he […]
Australia’s newest streaming service, BINGE, has launched a national competition to find 10 budding reviewers to become Australia’s first official Bingers and members of the BINGE Club. The competition, which launched this week, invites Aussies to tell us what makes them the country’s best entertainment reviewer and submit a review of their favourite show or […]