Rubicon Project’s Pieter De Zwart Joins Eyeota As Chief Technology Officer

Rubicon Project’s Pieter De Zwart Joins Eyeota As Chief Technology Officer

Audience data platform Eyeota has hired Rubicon Project’s former vice president of engineering, Pieter de Zwart, as to lead its technology strategy.

Although based in LA, de Zwart will travel to the Asia Pacific on a regular basis to work with the local teams on how Eyeota interacts with regional advertisers and publishers/data suppliers.

He joins the company with more than a decade of ad tech engineering and management experience. Prior to Eyeota, he spent nine years at the Rubicon Project, where he helped scale the business from a 100-person start-up to a publicly-traded company.

De Zwart held several roles during his tenure at the Rubicon Project, most recently as VP of engineering, where he led the company’s header bidding and video initiatives.

He was also the founder and president of, an independent organisation designed to ensure and promote fair, transparent and efficient header bidding across the industry.

Peter Hunter, general manager of Eyeota in Australia and New Zealand, said de Zwart’s appointment is a coup for the company.

“At this time as our company’s growth continues to strengthen, we are thrilled to have someone with Pieter’s experience and knowledge on our team, and we look forward to his first trip down our way,” he said.

Eyeota CEO Kevin Tan said: “We are excited to welcome Pieter to Eyeota. His experience building teams and infrastructure across distributed markets in a growth stage company enables us to scale at greater velocity.

“His knowledge of the rapid evolving industry and deep relationships among tech leaders in the community allow us to better target the development of our audience platform for clients and partners in the US and across our global markets.”

Commenting on his appointment, de Zwart said: “Eyeota is at the nexus of an evolving ad and martech ecosystem as publishers realise the full potential of their data assets and buyers embrace buying high-quality, privacy-compliant audiences.

“I seized a tremendous opportunity to join a seasoned and respected management team that is focused on building a global independent platform that enables clients to scale in their individual markets.”

Please login with linkedin to comment

eyeota Pieter de Zwart Rubicon Project

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]