PERFORM, a digital sports content group and international multimedia news agency, Reuters have unveiled a long-term global strategic partnership that will see the two companies syndicate and distribute content across their respective platforms.

The ground-breaking alliance will see Reuters sports footage integrated into Omnisport Ready, PERFORM’S digital sports video news service. Omnisport journalists will select several stories per day from Reuters output and voice it in multiple languages – providing Ready customers with world-class footage as the biggest stories break around the world. Reuters content is created by 2,600 journalists in more than 200 locations around the globe, providing unparalleled international and national news coverage with speed, impartiality and insight.

Content will also be available via ePlayer, PERFORM’S embeddable video player for publishers and Reuters will also have its own non-sports video news channel within ePlayer.

Furthermore, Omnisport Uncut, the 24/7 sports video news service for broadcasters, will now be available to Reuters broadcast news customers. The service will be accessible via normal Reuters distribution channels, meaning no technical integration work for customers. Omnisport Uncut produces around 10,000 clips a year and covers all major sports.

Simon Denyer, joint-CEO of PERFORM, said: “Reuters content is truly world-class. Because of the agency’s presence on the ground across the globe and the experience of its journalists, it is particularly strong when it comes to the big breaking sports news stories and now our digital customers will receive that content – voiced in multiple languages by our own teams.”

Steven Schwartz, global managing director of Reuters News Agency, said: “This is an exciting partnership that enables Reuters television clients to benefit from Omnisport’s extensive and high quality sports news coverage, and satisfy their sports-hungry audiences. We’re delighted to offer our clients this additional coverage and access the deep sports expertise of the team at Omnisport.”