Taboola, a global leader in powering recommendations for the open web helping people discover things they may like, has announced that it has signed a new multi-year partnership with the Repco Supercars Championship to enhance activation opportunities across its digital platforms.
In a first for the leading motorsport competition, the partnership will add content recommendations to Supercars’ digital strategy, driving an uplift in audience engagement, revenue, and online traffic.
Central to the partnership is the Repco Supercars Championship website Supercars.com, which will feature Taboola’s content discovery platform.
For the first time, the site will integrate Taboola Feed – a vertical-scrolling feed, enabling users to access more of the content they love, including articles and video. The feed offers a similar experience to scrolling through social media networks, encouraging visitors to stay on the site longer by providing targeted, relevant content.
The Supercars website will also utilise the Taboola video function as part of the partnership to help further engage with motoring enthusiasts.
Taboola videos appear at the end of an article or page, where users are most likely to engage with content. Taboola recommends in-feed videos when in-view and sound is user-initiated, optimising viewability and experience.
Adam Singolda, CEO and Founder at Taboola (pictured) said, “We are thrilled to partner with the Supercars team on this innovative strategy and work together to enhance their digital offerings, driving engagement, revenue and audience growth. We are keen to provide a platform for motor car enthusiasts that enables Supercars to engage with them in a meaningful way to create a long-term digital relationship.”
“There are huge opportunities for premium publishers and content creators to establish these personal relationships with their visitors by providing more tailored, targeted content that makes the user want to come back for more.”
The Repco Supercars partnership follows Taboola’s announcement last month that it has signed Val Morgan Digital.