It was a sell-out crowd at the ‘Wake up and Smell the Content’ breakfast event hosted by Reload Content, a new business within the Reload Business Group, to discuss one of the hottest topics at the moment – content marketing.
The event, held at Brisbane’s Newstead Brewing Co, saw an exclusive guest speaker panel from Google, VinoMofo and Stackla to talk about the power of content marketing and how brands need to be harnessing it in an age of media abundance.
Llew Jury, manager director of Reload Business Group said, “The next generation of SEO (as we know it) is morphing into content marketing. To get great awareness through the organic channels you need PR, you need customer experience strategy and you also need content marketing to have the quality content that people want to consume.”
“Our guest speakers are leaders in their field and it was great to have them up from Sydney and Melbourne to speak to the Brisbane market in a sell-out event. This really demonstrates how much Brisbane is embracing content marketing.”
Google covered why content is important. VinoMofo explained how to do content marketing well and Stackla spoke about how you can use your audience to generate content for you.
Being brave, prepared to test and learn and knowing your target market (but not obsessing over it) were just some of the many valuable takeaways from the morning.
The Reload Content brand is an extension of Reload Media and the greater Reload Business Group.
Llew Jury said, “Reload Content is the glue that holds together – and project manages – great digital strategy that is underpinned by content.”