Red Engine SCC And Engine Room Productions Merge To Create New Agency

Red Engine SCC And Engine Room Productions Merge To Create New Agency
Larissa Meikle
By Larissa Meikle
SHARE
THIS



Providing a broader, more integrated offering to clients and greater scalability, independent creative content agency Red Engine SCC and video production house Engine Room Productions are excited to announce a formal merger.

While both brands will maintain marketplace independence, the merger is set to position them for further strong growth with the ability to better streamline video content creation and distribution.

A leading agency in content marketing, strategy and distribution, Red Engine SCC, already had a minority stake in Engine Room Productions.

Following the merger, the group, which has offices in both Sydney and Melbourne, is now expanded to 40 people, and will provide Engine Room Productions with access to broader integrated creative services and amplified content distribution opportunities.

The news follows on from Red Engine SCC’s recent industry-first partnership with programmatic media agency ADMATIC, which sees programmatic advertising being applied to content marketing to deliver experiences at scale.

For Red Engine SCC founder and CEO, Julian Townley, the merger is a natural progression and one that will benefit from his background that includes 10-plus years working in video and film production in Canada, on top of his 15 years spent locally in advertising and media.

Townley said, “We see strong growth in the content marketing category and an increasing shift to owned media, which is driven by rapidly evolving media consumption behaviours where content is used to acquire and retain audiences.

“As the demand for strategically-led content driven solutions increases, Red Engine SCC is therefore positioning itself to take greater advantage of this exciting market evolution, whilst expanding its category leadership.”

Engine Room Productions managing director Adrian Hyde added, “Engine Room’s strong market position in branded video content, with recent cutting edge 360 degrees productions for blue chip brands, coupled with now being able to reinforce the focus on the distribution of content, increases the relevance of Engine Room as a production house for its clients.

“As production companies are now asked to not only make content, but to also be integrally involved in developing the creative, a merger with Red Engine SCC makes great sense. Becoming a multi-disciplinary creative hub with a scalable mindset sets us up to provide greater value for clients across the board.”

The expanding merged group will continue to assess further strategic and commercial partnership opportunities going forward.

Please login with linkedin to comment

ADMATIC i wish i'd thought of that mindshare unlocks Red Engine SCC Trees are hugging back video production

Latest News

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue
  • Marketing

“Simply Disingenuous!” Coles Challenged Over Its Decision To Phase Out Its Printed Catalogue

The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

Recommended

by B&T Magazine

B&T Magazine
The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking
  • Campaigns

The Alcohol & Drug Foundation Team With Dee Madigan’s Campaign Edge To Tackle CV-19 Drinking

Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]

How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]

One Daydream Expands Into Alcohol Category
  • Marketing

One Daydream Expands Into Alcohol Category

Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]

Modern interior with furniture and creative business sketch on wall. Success and solution concept. 3D Rendering
  • Media

Commtract Appoints New Business Development GM

Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016,  has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]