Red Engine SCC Announces New Strategy & Creative Senior Leadership Hires

Red Engine SCC Announces New Strategy & Creative Senior Leadership Hires
SHARE
THIS



Digital creative agency Red Engine SCC has announced two key senior hires and a promotion.

Following the departure of the agency’s general manager and strategy director, Kate Richardson, Jye Smith (pictured above, right) has returned to Australia from Hong Kong to jointly lead Red Engine SCC alongside founder and CEO Julian Townley.

Subsequent to six years working in the Asia-Pacific region, most recently as director of brand and Marketing at PwC’s Experience Centre, Smith brings to the agency a mix of strategy and communications experience.

“Red Engine SCC is an independent agency which has been designed to focus on building adaptive brands through insight and technology,” Smith said.

“They have a proven track-record of digital creative success, and, after spending my career in all aspects of advertising and consulting, I believe our model of agency will be a force to be reckoned with.”

In line with the expanding scale of the agency and tasked with leading its creative vision, Dan Saunders (pictured above, left) has joined Red Engine SCC in the newly created position of group ECD.

Hailing from London, Saunders has spent the past 17 years working on high-profile brands, including in his recent roles as creative director at Sapient Nitro London and as creative lead at VML Sydney.

“The opportunity to work with a creative agency such as Red Engine SCC is significant and one that I’m excited about,” Saunders said.

“We have some very talented and driven people on board and I look forward to working with the entire team as we look to further develop the creative and strategic direction of Red Engine SCC.”

After working with Red Engine SCC for three years in client services, Katy Ward (pictured above) has been promoted to account director.

Commenting on the appointments, Townley said: “It’s an exciting time for the agency and broader RE Group as we welcome truly dynamic leadership in Jye Smith and Dan Saunders, and reward consistent high performance in Katy Ward, whose commitment and tenacity has seen her go from strength to strength.

“Entrepreneurial spirit is flourishing across our group. Jye naturally aligns with our ambition to reframe our strategic offering, while Dan will drive our increased focus on creative brilliance.

“This will create an environment that will nurture unique and exciting opportunities for our valued clients going forward.”

Red Engine SCC has also moved into a new office, located in the heart of Sydney’s CBD – the Carla Zampatti building on Kent Street.

Please login with linkedin to comment

Dan Saunders Jye Smith Katy Ward Red Engine SCC

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]