Red Bull’s former head of brand marketing, Josh Rich, has joined Junkee Media in a new role as the general manager of Junkee Studio.

Rich has spent the last two years as head of brand marketing for the energy drink company, helping them diversify the Red Bull brand away from just a beverage manufacturer into a media and lifestyle brand under the banner “Red Bull Media House”.

Rich had been with Red Bull for 12 years, in roles including brand manager, Australia and national on-Premise manager. He joins Junkee Media at a time of rapid growth for the youth-focused publisher following a successful rebrand from Sound Alliance.

Rich’s role is general manager of Junkee Studio, the in-house creative team that produces bespoke content solutions for brands targeting a youth audience. Rich will head up the publisher’s key client relationships including Qantas, Rekorderlig Cider, Stoli Vodka and Intel and will spearhead the group’s expansion of content, social and influencer engagement services directly to brands.

“We’ve always admired Josh’s work with Red Bull,” said Junkee Media CEO Neil Ackland, “so when we began searching for a leader in brand and content marketing to drive the next stage of growth in our business, Josh was at the top of our wish list.

“Junkee Media’s core proposition is that we help brands to tell and share their stories, and Josh has helped Red Bull tell their story for the last decade, so we’re thrilled to bring that knowledge and expertise in-house to help grow ours and our clients’ businesses.”

“Junkee Media are leaders in their field,” said Rich, “and continue to innovate in this space within Australia. I’m looking forward to growing the creative strategies and content marketing brands can deploy to engage their target audience.”

Rich starts his new role with Junkee Media from today.