From DNA marketing being put under the microscope to a new phase in the drive for gender equality, the report looks at changes in consumer mindsets as well as those who influence the world we live in today.
Key trends championed in the report include a prediction of the seismic shift in the groundswell of support for women’s rights, bringing mounting pressure for greater parity, particularly in terms of pay, and transparency at all levels.
As #MeToo offenders head to court, the conversation changes from payback to #PayUp.
The global conversation will also shift from data privacy to DNA privacy – and first mover marketers will prepare to leverage the ultimate in business intelligence.
In 2019, the DNA dilemma is about managing risk versus reward with consumers facing a question around how much they are prepared to give up for knowledge, convenience – or even a discount.
The ‘Ears In’ generation is on the rise, but this year we don’t just listen, we start talking more – not to each other, but to our devices.
In 2019, sound is the new mute with AI voice assistants and smart speakers changing the way we search, shop and live.
Marketers designing content for ears, not just eyes, is sound advice.
The focus on mental wellbeing in the workplace will continue as the ‘Mind Fit’ movement steps up a gear.
Mental fitness is being given a spotlight with generic corporate wellness programs giving way to personalised approaches that help staff manage their workload and optimise their work-life balance.
Other trends featured in the report include the rise of ‘inclusive nationalism’; the increase in demand for quality journalism and the 3 Ds – depth, detail and detective work.
This has been seen through the reimagination of influencer marketing and the roles of talent in marketing campaigns; the Trump-fuelled rise of consensus – where propaganda comes before facts; and the ‘walk or baulk’ approach brands are taking to sports marketing and sponsorships as sporting bodies seek to build trust to maintain their reputation, fanbase and corporate backing.
Havas PR Collective’s global chairman James Wright, Red Agency’s executive directors and co-authors of the report Jackie Crossman and Davitha Ghiassi said: “We have seen some fundamental shifts in consumer behaviours and attitudes which has led to cultural changes and the birth of new phenomena”.
This World Earth Day (April 22nd 2021), Vitasoy, a pioneer of soy milk, has declared its mission to ‘Grow a Better World’ via Leo Burnett Australia. The new brand platform invites people to drink plant-milk as a more sustainable option for the planet. The brand idea reflects the significant trend toward plant-based foods and beverages […]
Samsung Ads Australia has confirmed the appointment of three new key members of its expanding Sydney-based team, including Laura Wall [pictured] ex-Shopper Media Group, Luke Fox ex-BBC Global News, and Sharon Miranda ex-News Corp. This announcement follows the appointment of Alex Spurzem as General manager in July 2020. Samsung Ads Australia began its soft launch […]
Publicis’ Starcom has been appointed by Tourism Tasmania to manage its media account, encompassing strategy, planning, buying and digital media. Starcom has been tasked with connecting people with the island state both culturally and emotionally, focusing both on domestic travellers and planning for the returning international traveller. Emma Terry, chief marketing officer, Tourism Tasmania said: […]
Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]
As our Changing The Ratio breakfast events draw closer, B&T is excited to be sharing conversations with some of the changemakers in our industry. B&T sat down with two of the Think HQ team, founder and managing director Jen Sharpe (pictured right) and social media coordinator Sarah Said (pictured left) to talk about why diversity is better for […]
Zenith Australia has announced the promotion of Sarah Heitkamp to the new role of head of strategy and planning – Sydney. Heitkamp moves from her current position as Sydney strategy director effective immediately, reporting to Zenith Sydney Managing Director, Jonny Cordony. Heitkamp returned to Zenith Australia at the beginning of last year after a two-year […]
There’s no doubt the retail sector has been through a massive transformation in the last 12 months and with Australian consumers shopping online more than ever there’s a wealth of data to be learned, that will benefit retailers and marketers. The BigCommerce 2021 State of Ecommerce ANZ Report leverages the data of the Top 100 […]
If there's EVER a function where you need to get the overhead projector or Powerpoint to work it's Women Leading Tech!
Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]