From DNA marketing being put under the microscope to a new phase in the drive for gender equality, the report looks at changes in consumer mindsets as well as those who influence the world we live in today.
Key trends championed in the report include a prediction of the seismic shift in the groundswell of support for women’s rights, bringing mounting pressure for greater parity, particularly in terms of pay, and transparency at all levels.
As #MeToo offenders head to court, the conversation changes from payback to #PayUp.
The global conversation will also shift from data privacy to DNA privacy – and first mover marketers will prepare to leverage the ultimate in business intelligence.
In 2019, the DNA dilemma is about managing risk versus reward with consumers facing a question around how much they are prepared to give up for knowledge, convenience – or even a discount.
The ‘Ears In’ generation is on the rise, but this year we don’t just listen, we start talking more – not to each other, but to our devices.
In 2019, sound is the new mute with AI voice assistants and smart speakers changing the way we search, shop and live.
Marketers designing content for ears, not just eyes, is sound advice.
The focus on mental wellbeing in the workplace will continue as the ‘Mind Fit’ movement steps up a gear.
Mental fitness is being given a spotlight with generic corporate wellness programs giving way to personalised approaches that help staff manage their workload and optimise their work-life balance.
Other trends featured in the report include the rise of ‘inclusive nationalism’; the increase in demand for quality journalism and the 3 Ds – depth, detail and detective work.
This has been seen through the reimagination of influencer marketing and the roles of talent in marketing campaigns; the Trump-fuelled rise of consensus – where propaganda comes before facts; and the ‘walk or baulk’ approach brands are taking to sports marketing and sponsorships as sporting bodies seek to build trust to maintain their reputation, fanbase and corporate backing.
Havas PR Collective’s global chairman James Wright, Red Agency’s executive directors and co-authors of the report Jackie Crossman and Davitha Ghiassi said: “We have seen some fundamental shifts in consumer behaviours and attitudes which has led to cultural changes and the birth of new phenomena”.
Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]
Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]
National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]