Red Agency has appointed Amaury Tréguer as its new head of social, bringing with him 15 years’ experience working with a number of large blue-chip international brands.
His most recent role was as head of social and content at The Haus, following roles as a senior strategist at We Are Social and Circul8 with remits to lead client strategies and oversee full-scale production of digital and social campaigns.
In his new role, Tréguer will report to Red Agency Australia’s newly-appointed CEO, Sarah Trombetta, with the duo seeking to fuel the agency’s growth trajectory across the social and digital space.
Red Agency’s social team has more than 25 specialists covering the full spectrum of social activities including research and insights, strategy development, content production, influencer marketing, dedicated community management operations and paid media experts.
Tréguer said: “It’s an exciting time to join the Red Agency team and further develop our ambition to put social thinking at the heart of everything that we do for our clients.
“We’ve got some ambitious plans and a team led by industry experts across consumer lifestyle, corporate, technology, healthcare and travel that is committed to delivering consistently great work for our clients.
“There are a lot of possibilities we’ll be exploring in the coming months so watch this space.”
Treguer joins as Red Agency Australia’s current ED for social and integration, Davitha Ghiassi, transfers to the Havas Group’s US PR operation.
Ghiassi will join the US management team, with a remit to shaping and evolving the Group’s social, content and integrated marketing approach across the US market and at a global level.
Trombetta added: “We’re thrilled to have Amaury on board as an integral part of our executive team to advance Red Agency’s innovation agenda.
“Amaury’s wealth of expertise in shaping successful integrated marketing strategies and building dynamic teams, makes him uniquely qualified to build on our growth momentum and keep elevating our social capabilities to ensure our clients stay ahead of the market.”
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